Candy bars, cereal, social networking platforms, and shoes. What do these products have in common? They carry brand names people crave. Snickers, Frosted Flakes, Facebook, and Nike are extremely popular brands, but they, like any other brand, can be discarded if suitable substitutes exist. Companies should consider that thought when managing consumer expectations and working to maintain brand loyalty....

Very few people still believe that managing an employee through verbal abuse and ridicule is actually a valid strategy. New research has found that this kind of abuse is actually even more damaging than originally thought. The research appears to indicate that it doesn’t just hurt the employee on the receiving end of the abuse, it...

  In a recent interview from the Startup Grind conference in Mountain View, California, John Boitnott from DealflowSF.com chats with Murray Newlands about being a startup advisor and how you can help emerging companies become successful. To find out more, watch the full interview here: John has been a startup advisor for the last 4 years,...

You’ve probably heard of infographics or seen one online many times. To people who enjoy them, infographics are a powerful definition of an effective marketing tool. What is an Infographic? A powerful definition for an infographic is a type of marketing content that sorts, arranges, and visually presents data. The word itself is a clipped...

Whenever I mention the word “ombudsman” to anyone in terms of what it means for social media, there are always some who don’t know what it is, so I should get that out of the way: From Wikipedia: An ombudsman (conventional English plural: ombudsmen) is a person who acts as a trusted intermediary between an organization and some internal or external constituency…...