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ROI
Navigating the dynamic landscape of marketing as a startup founder often means encountering a barrage of trendy tactics that can obscure your focus and divert your attention from the core objective: fostering business growth and maximizing profits. It’s essential to approach marketing as a strategic investment. Whether you’re allocating funds to a social media campaign or...
marketing
In today’s online world, unique branding and strong marketing campaigns aren’t enough to stay competitive and stand out as a company. Relevancy requires not only finding and keeping the attention of consumers, but getting the help of those customers to promote your brand. Whether you realize it or not, this may be something you are already doing...
Are you confident that your business can weather a coming recession? Small business owners saw their revenue grow by a staggering 87% in 2022, but profits have dipped by 4%. The reason? Inflation forced businesses to raise spending to cover their operating costs and rise above the competition. The good news is that your marketing plan can...
Brands originally used influencer marketing mainly for brand awareness or to shift their customer’s shopping behavior and overall perceptions of the brand (sometimes called brand lift). Today, we’ve moved well beyond those more limited early days. With the potential for returns of 20x the initial investment, many brands see the advantages in working with influencers, from niche to...
As a small business owner, you’re probably aware of how vital workflow automation can be to your company. It reduces time and energy spent on repetitive tasks, which helps free up space for more meaningful work. Yet implementing new workflows and systems is not cheap. It costs time, employee attention and effort, and money — sometimes lots...

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I am a tech writer and journalist for more than 20 years who contributes to several respected online publications including BusinessInsiderInc., and Entrepreneur. In addition to journalism, writing about social good companies…

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