Key Takeaways Strategies like direct mail and influencer marketing can be more effective than you think. However, don’t forget to diversify. Digital advertising, particularly paid marketing platforms, gained traction during the pandemic. More than half of U.S. marketing dollars were spent on digital platforms like Google and Facebook in 2021. These platforms can help you target specific consumers...

Key Takeaways Strategies like direct mail and influencer marketing can be more effective than you think. However, don’t forget to diversify. Digital advertising, particularly paid marketing platforms, gained traction during the pandemic. More than half of U.S. marketing dollars were spent on digital platforms like Google and Facebook in 2021. These platforms can help you...

Brands originally used influencer marketing mainly for brand awareness or to shift their customer’s shopping behavior and overall perceptions of the brand (sometimes called brand lift). Today, we’ve moved well beyond those more limited early days. With the potential for returns of 20x the initial investment, many brands see the advantages in working with influencers, from niche to...

Taco Bell has stepped into a leadership position among fast food brands when it comes to developing and implementing an innovative marketing strategy that wins and keeps customers. According to recent reports, Taco Bell is the only Yum Brands chain to report increased revenue during the fourth quarter of 2020. Brand refresh Taco Bell regularly...