The sales funnel is for real. A business that takes it seriously scores higher on the conversion scoreboard. When followed accurately, conversion optimization tips help avoid funnel mistakes. The best tips to optimize a site’s conversion rate are: CTA placement and prominence Call to action (CTA) buttons decide the fate of a business site. How...

The sales funnel is for real. A business that takes it seriously scores higher on the conversion scoreboard. When followed accurately, conversion optimization tips help avoid funnel mistakes. The best tips to optimize a site’s conversion rate are: CTA placement and prominence Call to action (CTA) buttons decide the fate of a business site. How...

Let’s say you or someone you know at a start-up wants a promotion. Entrepreneurs often stay motivated to grow in their careers, and promotions are part of growth in the workplace. There are differences between someone who simply wishes to be promoted and someone who is actively seeking a promotion. Many times, someone with more merit will...

The twenty-first century, with it’s manic economic highs and vicious lows, has been rough on the U.S. As of 2015, unemployment was actually somewhat high even though it looks low, huge corporations were hoarding money rather than raising wages, and banking scandals made headlines. From currency-rigging lawsuits against international players, to JP Morgan Chase’s illegal...

How flexible is your workplace? Think about it. What do you offer your employees? Do they get some say in their hours and where they are located to work? Does your company offer employees the option of choosing how often they work, or perhaps allow employees to take a temporary leave of absence when necessary?...

How your coworkers perceive you can be vitally important to your career. Someone perceived as overly timid might get passed over for management positions, while a person who comes off as overly abrasive may find it difficult to acquire a cooperative team, or one that wants to work with them at all. Research from the Columbia...

Very few people still believe that managing an employee through verbal abuse and ridicule is actually a valid strategy. New research has found that this kind of abuse is actually even more damaging than originally thought. The research appears to indicate that it doesn’t just hurt the employee on the receiving end of the abuse, it...