It’s tempting to sink large amounts of money into your marketing budget when sales lag or the economy drags and revenues drop. However, you may be throwing your money away. Before you jump on that new marketing fad or sign the pricey contract with the trendy boutique agency, take a few days to formulate crystal-clear...

There are many aspects of business that get harder as you grow, but that doesn’t make them any less important. One such aspect is communication. The more employees you have, the harder it is to connect with all of them openly. However, if you want to keep a healthy work environment, effectively communicating with everyone...

In recent years, a significant number of people have uprooted their professional lives for their careers. According to 2021 research by Move.org, more than seven million Americans relocated for job reasons. Although this number represented a decrease from prior years, the trend is still an important ongoing phenomenon. When it comes to relocation, research shows...

For business professionals who are constantly trying to expand their companies and audiences, it can be difficult to know which direction to grow in. Expanding into the area of luxury brands and offering your customers a luxurious experience is one direction to grow in and will bring an entirely new audience to your business. Keep...

Entrepreneurs and startup team members are often beset by frantic calls for their attention and time. This can result in fragmented work — and it carries a real cost that you and your company ultimately pay. Every time your attention gets moved by a request from another source — whether that’s a quick email response or a ping from...

As a business-owner, you have the responsibility of bettering your community and the world by reducing your company’s carbon footprint. Continue reading for simple ways to go green and make a positive impact. Reduce Think about how you can reduce your business’s effects on the environment. The energy you use in your office is a...

A Social networking event is highly effective tool to further your business success. Learn how to prepare yourself for networking events to enhance your experience. Events like these are for professionals seeking connections within the market. Attending a networking event could better your business tenfold and lead you to like-minded individuals. This will benefit you...

As a startup founder or new business owner, your first hire might well be in a non-operations area. But how do you know when you’re ready to hire your first operations employee? First, let’s define the word: Your company’s operations consist of all those work activities that are designed to create products or services, market...

Consider some of these actual historical examples of tabloid headlines: “Headless Body in Topless Bar” (New York Post, April 1983) “Super Caley Go Ballistic Celtic Are Atrocious” (The Sun, February 8, 2000) “OVER £100M! Is this the rail price? Is this just fantasy? Caught up in land buys; No escape from bureaucracy!” (The Armagh Gazette,...

Adding exercise to your daily routine is a common resolution entrepreneurs make and quickly abandon months after starting. Exercise improves mental health, boosts productivity and has countless physical benefits, but creating a new habit is hard. A lot of business owners won’t stick to their new workout plan as soon as life gets “busy.” The...