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July 19, 2017
Today’s companies are under a lot of pressure to create memorable, sticky brands — especially amidst growing competition from online retailers. Starting a business is one thing, but building a story around it is something entirely different. Unfortunately, not all companies hit a home run when it comes to branding. In fact, even well-known retailers...

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I am a tech writer and journalist for more than 20 years who contributes to several respected online publications including BusinessInsiderInc., and Entrepreneur. In addition to journalism, writing about social good companies…

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