The executive summary is a staple of every business plan. Typically, it makes the first impression on an audience and is critically important for capturing the reader’s attention. No matter how strong the rest of your business plan might be, a weak summary can dissuade a potential investor or stakeholder from reading further. So your executive...

Not only does the outside world judge a company based on the performance of its CEO, so do the employees. If you’re a CEO and you think your team needs a boost in morale, ask yourself, “Why would customers and employees rally behind me?” We’ve all heard stories of or even worked for companies that...