As you may very well know, social media isn’t always easy to handle when it comes to marketing your business. You’ve read article after article on how to succeed and maintain relevancy in the social media world, but it can be hard to keep up with the ever-changing platforms. What follows are seven social media...

Small business owners need help, especially if they’re new to starting and growing a business. For some, that means seeking help from a more experienced colleague who can lead by example while for others, guidance comes in the form of networking events that connect them with professionals who’ve had similar experiences. While those methods are...

Not only does the outside world judge a company based on the performance of its CEO, so do the employees. If you’re a CEO and you think your team needs a boost in morale, ask yourself, “Why would customers and employees rally behind me?” We’ve all heard stories of or even worked for companies that...

If you’re an entrepreneur in charge of a growing business, you eventually will be required to hire employees. Ideally, these people will take some of the workload off your shoulders, allowing you to focus on meeting with clients and growing the company. Unfortunately, things don’t always go as planned. That worker who showed such promise...

When it comes to recruitment, innovative companies like Google, Facebook and IBM have raised the bar for businesses all over the world. There is now more pressure than ever before — and higher expectations on both sides of the equation — to recruit and retain motivated, talented, and friendly employees. As such, the return on...

Whether you’re the top of the professional food chain or an employee running your first meeting, it’s important to own the meeting. This will let everyone knows who’s in charge and who they can turn to with questions or problems. Here are 25 ways you can own any meeting and be a better leader for...

As crowdfunding took off, serious investors noted that something was missing from the process. While savvy investors want to put money into a promising crowdfunded product like Pebble or COOLEST Cooler, they want more than an early edition of the product or a branded T-shirt for their efforts. This difference has made crowdfunding more of...

Marketing officers at businesses in many different industries are beginning to embrace automation. A total of 14 percent of all marketing teams plan to implement marketing automation this year [2016], and 63 percent of all current users plan to increase what they spend on their marketing automation. Some people assume automation makes you look less...

Right now we’re experiencing a bit of a contraction in the tech ecosystem, as many companies announce layoffs and venture capitalists slow down their investing. In my opinion this is just a natural, appropriate reaction to a lack of strong business fundamentals among some companies and not a precursor to a major collapse of some sort....

You may have watched some those super-expensive Superbowl ads go viral over the years and lamented your own small (or nonexistent) marketing budget, knowing that kind of exposure is out of reach. Well, it may not be after all. After this year’s Superbowl, the Brewers’ Association, an industry group representing the majority of craft brewers...