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Marketing Strategies
Key Takeaways Excellent marketers prioritize data-driven decision-making and focus on key metrics to optimize marketing strategies. Great marketers quickly adapt to changes based on performance data and customer insights. Successful marketers avoid complexity by focusing on core business goals and crafting clear, concise messaging. Hiring and managing a marketing team is challenging for any business, regardless of...
Many resources on how to improve your brand’s content marketing efforts focus on publishing your work on your own sites and other digital platforms that you control, such as your social media accounts, YouTube channel, document publishing sites, and the like. But these days, that’s usually not enough to attract enough attention to raise your...
In the world of entrepreneurship, marketing is everything. Regardless of the quality of your idea, the skills of your team, or even the amount of capital you’ve raised, you’re in for an uphill battle if you can’t develop a large and loyal customer base. With all of the uncertainty of the past year, many businesses...

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I am a tech writer and journalist for more than 20 years who contributes to several respected online publications including BusinessInsiderInc., and Entrepreneur. In addition to journalism, writing about social good companies…

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