Tag

influencer
Brands originally used influencer marketing mainly for brand awareness or to shift their customer’s shopping behavior and overall perceptions of the brand (sometimes called brand lift). Today, we’ve moved well beyond those more limited early days. With the potential for returns of 20x the initial investment, many brands see the advantages in working with influencers, from niche to...
It can be challenging to build credibility and trust with your target audience, even without the challenges of a global pandemic. A marketing campaign, email conversation, or social media post alone can’t always create the level of brand awareness necessary to convince prospects to buy from you. Many businesses and brands have turned to social media...

About Me


I am a tech writer and journalist for more than 20 years who contributes to several respected online publications including BusinessInsiderInc., and Entrepreneur. In addition to journalism, writing about social good companies…

more about me

Follow John Boitnott

Popular Post

How This Scientist-Turned-Entrepreneur Helps People with Dementia Travel the World
December 12, 2024
How to Advocate for Laws That Will Drive Your Company’s Profits
December 5, 2024
Career Change at 40 or 50? Financial Strategies to Fund the Transition
November 28, 2024

Recent Post

Travel Tips, Entrepreneur travel, travel, ,
10 Travel Tips For the Tech-Savvy Entrepreneur
November 8, 2018
, , , , , , , , ,
How a Silent Retreat Could Be the Getaway You Need to Recharge
December 6, 2016
, , , , , , , , , , ,
Your Next Engineer May Work From One of These 4 Countries
November 4, 2016
en_USEnglish