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Key Takeaways Strategies like direct mail and influencer marketing can be more effective than you think. However, don’t forget to diversify. Digital advertising, particularly paid marketing platforms, gained traction during the pandemic. More than half of U.S. marketing dollars were spent on digital platforms like Google and Facebook in 2021. These platforms can help you target specific consumers...

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I am a tech writer and journalist for more than 20 years who contributes to several respected online publications including BusinessInsiderInc., and Entrepreneur. In addition to journalism, writing about social good companies…

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