Tag

customer loyalty
marketing
In today’s online world, unique branding and strong marketing campaigns aren’t enough to stay competitive and stand out as a company. Relevancy requires not only finding and keeping the attention of consumers, but getting the help of those customers to promote your brand. Whether you realize it or not, this may be something you are already doing...
Loyalty Marketing Branding Working Accounting Concept
Candy bars, cereal, social networking platforms, and shoes. What do these products have in common? They carry brand names people crave. Snickers, Frosted Flakes, Facebook, and Nike are extremely popular brands, but they, like any other brand, can be discarded if suitable substitutes exist. Companies should consider that thought when managing consumer expectations and working to maintain brand loyalty....

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I am a tech writer and journalist for more than 20 years who contributes to several respected online publications including BusinessInsiderInc., and Entrepreneur. In addition to journalism, writing about social good companies…

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