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customer loyalty
Brand Loyalty Marketing Branding Working Accounting Concept
Candy bars, cereal, social networking platforms, and shoes. What do these products have in common? They carry brand names people crave. Snickers, Frosted Flakes, Facebook, and Nike are extremely popular brands, but they, like any other brand, can be discarded if suitable substitutes exist. Companies should consider that thought when managing consumer expectations and working to maintain brand loyalty....

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I am a tech writer and journalist for more than 20 years who contributes to several respected online publications including BusinessInsiderInc., and Entrepreneur. In addition to journalism, writing about social good companies…

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