The conventional wisdom on how to start and run a business is evolving. Young, innovative leaders are disrupting well-entrenched industries by rethinking what has always been done and asking themselves, “Why can’t this be done differently?” Douglas MacArthur once said, “You are remembered for the rules that you break.” Let’s take a look at three...

Don’t make any of these branding mistakes in your dental practice that could turn your millennial customers away and to your competition: 1. Not understanding what branding is and how it can help or cripple your practice. The first of these branding mistakes is not understanding the concept of branding. There are countless books about...