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brand awareness
content marketing
Strategic content works especially well for small vs. large business marketing teams. It helps build both brand awareness and an active, loyal audience of users. That audience already has a certain level of interest in your offer so it’s a much simpler process to sell to them, and turn them into repeat buyers. Yet, small...
Loyalty Marketing Branding Working Accounting Concept
Whether it be for marketing or morale, it is important for a business to develop a narrative. Working around a narrative provides a core of belief that employees and entrepreneurs alike can use to guide their decision-making. Using such a model reinforces the authenticity of a company which makes it easier to effectively build brand...

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I am a tech writer and journalist for more than 20 years who contributes to several respected online publications including BusinessInsiderInc., and Entrepreneur. In addition to journalism, writing about social good companies…

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