To maximize the return on the investment you make in your email marketing strategy and email campaigns — such as improving open and click-through rates — you need to know what drives the most action from your subscribers. Here are some email marketing best practices that cover the most crucial aspects of email marketing — including...

Some changes in consumer behavior during the current crisis are fairly obvious. For instance, more people had to switch to working from home. Companies with digital tools and platforms aimed at remote workers suddenly found themselves experiencing greater success — and Zoom completely surpassed earnings expectations. However, there’s more going on with consumer behavior that may impact revenue growth. Here’s how entrepreneurs can leverage...

Much of the country has begun to open back up after a protracted lockdown period. As a result, many businesses are already ramping operations back up, including the hiring process. Quite a few companies need to hire and onboard people quickly to meet demand. Yet with the current health crisis posing an ongoing threat, how...

by Stephen Claybourn It is commonplace to hear about the power of your mindset, how it can transform your actions, and potentially change your life. What is not as widely known is how to make those changes, and how meditation can help.   There are many moments in your life when you may have felt defeated...

As a manager with deadlines, projects and budgets, finding time to mark employee anniversaries is challenging. But neglecting them can have detrimental effects on a company’s culture. Day-to-day responsibilities can interfere with the important, but less frequent, task of honoring years of service. It’s time to come up with some work anniversary gift ideas. Gifts...

Consumer debt continues to grow in the U.S. As of December 2018, total outstanding consumer debt totaled $4.01 trillion, according to data from the Federal Reserve Board. This compares to 2017 when outstanding debt was $3.8 trillion and 2016 when it totaled $3.6 trillion. Whether buying a home or starting a business, many consumers know they have to...

Due to seasonal shifts in customer preferences or needs, revenue often slows for many businesses during the summer months. While you can use leading edge sales methods to keep revenue consistent as well as find new customers, this quiet period may also be ideal for working on other aspects of your business. Summer is a perfect time...

The year is already halfway finished, making now the perfect time for business owners to assess their progress with strategic and financial goals. While qualitative analysis can be helpful, performing quantitative analysis to look at elements such as business cash flow is crucial. This means you’ll need to track your budget to determine whether your...

You can’t rely solely on ads to power business. It’s about more than that. You want to build a community, and it involves getting to know your customer, connecting on a personal level and gaining their trust. Goldie Chan knows how powerful an online community can be. Known as the “Green-Haired Oprah of LinkedIn” (a fan gave her...

There is an old saying that “many hands make light work.” That is a primary benefit of collaboration, which helps drive productivity across teams and throughout a company. The result can mean a more efficient workflow that may drive greater cash flow. Whether you have in-house employees, a remote team or a combination of those, a collaborative...