The current health crisis has created a feeling of whiplash for thousands of business owners across the U.S. Some quickly sought to reopen business, but a resurgence in the crisis meant many had to slow or stop, operations again. No matter your individual business situation, if you’re set on staying open long term, it’s time...

How many times have you noticed something while you were shopping at the grocery store that made you leave your full cart in the middle of the store and run out the exit? If the answer to this question is “never,” you’ve just identified a key difference between shopping at a brick-and-mortar retailer and shopping...

To maximize the return on the investment you make in your email marketing strategy and email campaigns — such as improving open and click-through rates — you need to know what drives the most action from your subscribers. Here are some email marketing best practices that cover the most crucial aspects of email marketing — including...

Some changes in consumer behavior during the current crisis are fairly obvious. For instance, more people had to switch to working from home. Companies with digital tools and platforms aimed at remote workers suddenly found themselves experiencing greater success — and Zoom completely surpassed earnings expectations. However, there’s more going on with consumer behavior that may impact revenue growth. Here’s how entrepreneurs can leverage...

By Christine Deschemin, Founder, UpNow Hungry for success and happiness, you delve into self-help courses, take deep breaths, listen to podcasts, and devour books that promise to make you an idealized version of yourself. These resources may cover a wide range of subjects, from career success and personal development to relationship guidance and a healthy...

For years, employees have extolled the virtues of the “distributed workforce” — working remotely. While some managers have embraced remote teams, be they across town, in a different time zone, or across an ocean, others have been hesitant to allow remote work. But the global coronavirus pandemic has forced businesses of every shape and size to adopt...

People do not work towards things they do not believe they can achieve. Self-worth is vital. The power of confidence in not only your abilities, but in you as a person, is instrumental to succeeding in your endeavors. Bob Proctor teaches many different avenues to follow for success. But, one of his lessons in particular...

Roadmaps for revenue and expansion are imperative for small-business growth. But, they’re only a few of the variables that go into the planning equation. Business owners should also consider devising a business continuity plan. Business continuity plans formalize the steps you can take to keep operations running in case of a major crisis. They can...

Between uncertain cash flow and concern over how to meet financial obligations such as payroll and bills, it’s a stressful time to be a small-business owner. Many entrepreneurs are experiencing the same anxieties over unemployment, debt and financial sustainability. Your personal and business credit scores could take a hit if you have to miss payments due to a cash...

As a small business owner, starting a small business emergency fund can mean the difference between success and failure. Staying on top of your finances can be even more important in times of crisis. Many businesses have a lot of operating expenses as well as debt. That means they don’t have much resiliency. While these...