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December 26, 2019
The vision statement and the mission statement may sound similar. They are both important aspects of business planning, branding, and goal-setting. However, they serve very different purposes. The mission statement is about your company’s commitment to its existing (or soon-to-exist) relationship with customers. Your vision statement is all about your company’s future dreams. Where the...

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I am a tech writer and journalist for more than 20 years who contributes to several respected online publications including BusinessInsiderInc., and Entrepreneur. In addition to journalism, writing about social good companies…

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