WhatsApp is no longer just for messaging and calls. This app, which is part of Facebook, has become an engagement and commerce tool for entrepreneurs and small business owners alike. It can provide another channel for brand building, customer interaction and intelligence, and revenue opportunities. WhatsApp is designed around the idea that today’s consumers and businesses prefer mobility. The platform empowers companies to...

Many social networks started off focusing on personal relationships and connections centering around lifestyles. However, companies like Facebook, Twitter, Instagram and Snapchat realized the value of inviting businesses and brands to participate in their social networks to connect them with consumers. Enter WhatsApp Business. WhatsApp has joined in by offering WhatsApp Business, a free app for small business owners and startup founders that can be used...