Whether it be for marketing or morale, it is important for a business to develop a narrative. Working around a narrative provides a core of belief that employees and entrepreneurs alike can use to guide their decision-making. Using such a model reinforces the authenticity of a company which makes it easier to effectively build brand...

Insightful, personal stories are the most effective path to get people caring about your brand. As the Internet has become firmly ingrained in our lives, there’s never been a better chance to develop or grow a global business. However, the world wide web has created a more discerning customer who is not content to be simply a number....