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traditional PR
Knowing where to reach target audience members and customers has always been critical for marketers and publicists. In both cases, the GPS points to digital channels where consumers and businesses choose to research, shop, and interact with brands. During 2020, the shift to digital channels increased as in-store shopping and brand experiences were somewhat limited....

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I am a tech writer and journalist for more than 20 years who contributes to several respected online publications including BusinessInsiderInc., and Entrepreneur. In addition to journalism, writing about social good companies…

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