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NFTs and other evolving types of — well, OK, let’s call them “channels” — may be an area your brand wants to invest in, but might also not be the smartest idea. Whether you’re evaluating the benefits of creating your own brand’s NFT now or jumping into any new marketing channel or strategy that develops in the future, you...

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I am a tech writer and journalist for more than 20 years who contributes to several respected online publications including BusinessInsiderInc., and Entrepreneur. In addition to journalism, writing about social good companies…

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