Key Takeaways Nearly all companies using CRMs meet or surpass their sales targets, a stark contrast to the 3% who fell short, highlighting the value of proper CRM implementation. Six key CRM features are identified as game-changers for businesses: financial tracking, AI integration, multichannel communication, automated workflows, lead tracking and modeling and robust security measures....

Getting leads on companies that want to use your products and services is fairly simple if you follow basic marketing strategies. But, those aren’t necessarily the leads that will turn into customers for marketers such as yourself. Demand generation has emerged as one of the best strategies to achieve the objective of generating and converting...

Now more than ever, you need to know how to connect with customers. But they need you, too. Like you, they may be facing new challenges if they work remotely for long periods of time As the weeks pass, they may be feeling the strain of staying at home and practicing physical distancing, even in...