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Key Takeaways Excellent marketers prioritize data-driven decision-making and focus on key metrics to optimize marketing strategies. Great marketers quickly adapt to changes based on performance data and customer insights. Successful marketers avoid complexity by focusing on core business goals and crafting clear, concise messaging. Hiring and managing a marketing team is challenging for any business, regardless of...

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I am a tech writer and journalist for more than 20 years who contributes to several respected online publications including BusinessInsiderInc., and Entrepreneur. In addition to journalism, writing about social good companies…

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