The current health crisis has created a feeling of whiplash for thousands of business owners across the U.S. Some quickly sought to reopen business, but a resurgence in the crisis meant many had to slow or stop, operations again. No matter your individual business situation, if you’re set on staying open long term, it’s time...

How many times have you noticed something while you were shopping at the grocery store that made you leave your full cart in the middle of the store and run out the exit? If the answer to this question is “never,” you’ve just identified a key difference between shopping at a brick-and-mortar retailer and shopping...

To maximize the return on the investment you make in your email marketing strategy and email campaigns — such as improving open and click-through rates — you need to know what drives the most action from your subscribers. Here are some email marketing best practices that cover the most crucial aspects of email marketing — including...

The meaningful connections and conversations you have as a small business owner help you build a network of people who may become customers, employees (or contractors), investors, or sources of new opportunities. Those new connections and conversations build trust and respect, helping you reach the right people and generate new prospects for yourself and your...

For years, employees have extolled the virtues of the “distributed workforce” — working remotely. While some managers have embraced remote teams, be they across town, in a different time zone, or across an ocean, others have been hesitant to allow remote work. But the global coronavirus pandemic has forced businesses of every shape and size to adopt...

As a small business owner, starting a small business emergency fund can mean the difference between success and failure. Staying on top of your finances can be even more important in times of crisis. Many businesses have a lot of operating expenses as well as debt. That means they don’t have much resiliency. While these...

If you’re facing a long term business slowdown do to a crisis, you may have more time on your hands or limited business hours. That’s true for many companies that face a pandemic or other crisis. During a slowdown, entrepreneurs can boost their business and prepare for a positive resurgence when the country recovers from...

There are many reasons to consider signing up for a business credit card for your company. Whether you are a freelancer, small-business owner, entrepreneur or head of a global enterprise, you can enjoy the benefits of a business card. With business credit cards, you get the benefit of greater payback flexibility and enhanced fraud protection. A small-business credit...

Owning a home can have a lot of benefits. There’s the freedom to create exactly what you want, build equity in where you live, and of course added privacy. However, home ownership is no walk in the park. Homeowners insurance, property taxes, monthly mortgage payments, home maintenance, HOA fees and so many others can create a...

You’ve perhaps heard a lot about branding a business, but how much time have you invested in building your personal brand? Just like a business’ brand helps form that company’s identity, your personal branding is part of how you market yourself. It can encompass everything from your experiences to your beliefs. And, when it’s done well,...