Successful crisis leadership requires both emotional intelligence and a willingness to place yourself in service both to your team and the organization, in addition to agile decision-making and quick thinking. A crisis isn’t just an opportunity to prove your mettle, though. Challenging circumstances can help you actively improve your leadership skills. If you’re uncertain about...

Legal tech includes software and other tools that help attorneys and their support staff to provide legal services to clients. Many new applications empower reputable firms to improve their efficiency and adapt to mobile working environments. Here’s how legal tech companies are re-shaping the legal world. Legal tech also gives small firms and individual practitioners...

In every business, workplace productivity is key to success. The more focused your employees are on their tasks, the higher the quality of their work will be. They’ll also be able to stay on schedule with all their activities and handle setbacks that appear unexpectedly. However, it can be a struggle to help your staff...

Integrations have emerged as a critical factor in evaluating business platforms as possible additions to an organization’s tools and technology. For nonprofits with limited budgets, this evaluation is even more important. Software for nonprofits isn’t always an easy equation to figure out. Integration benefits The ability to integrate multiple software solutions and tools can reduce...

In the last several years, social media pods have become a popular strategy to get more attention and engagement through a social media channel’s algorithms. Although many pods involve people who already know each other, it’s also possible to create a niche or topic pod, find followers and then ask them to participate actively. It sounds like...

The coronavirus pandemic forced salons to shut down nationwide. As states gradually start to ease restrictions on business operations, more and more salons are reopening their doors. But a salon reopening can be complicated. Salon services, such as cutting and dying hair, don’t allow for much physical distancing. With a comprehensive plan and careful attention...

It can be challenging to build credibility and trust with your target audience, even without the challenges of a global pandemic. A marketing campaign, email conversation, or social media post alone can’t always create the level of brand awareness necessary to convince prospects to buy from you. Many businesses and brands have turned to social media...

Before the crisis, if your company depended on a physical business location and in-person interactions with customers, vendors, and employees, it might have made sense to cling primarily to legacy systems and paper processes. Adding digital components like a website, mobile app or electronic payment processing didn’t necessarily mean you’d undergone a complete digital transformation. The current health crisis has changed...

Site traffic is a crucial metric when it comes to search engine rankings and it can fluctuate throughout the course of the financial year, depending on the performance of your direct competitors.  However, it is possible to maintain higher levels of traffic without spending a small fortune. In this article, we will be providing you...

To maximize the return on the investment you make in your email marketing strategy and email campaigns — such as improving open and click-through rates — you need to know what drives the most action from your subscribers. Here are some email marketing best practices that cover the most crucial aspects of email marketing — including...