Franchising can be quite intimidating when you’re first introduced to it. The upfront costs to invest, the responsibility of it all and, not to mention the stress, are all factors that make starting a franchise opportunity appear far less accessible than they actually are.  Despite all of this, many think that pursuing a low cost...

It goes without saying that technology keeps advancing at an exponential rate. It’s mind-blowing to think of how far we’ve progressed, even with everyday tools like smartphones, in such a short time. The same goes for business technologies. People now apply digital and software solutions like artificial intelligence and machine learning in more innovative ways...

Today’s businesses can no longer afford to stay silent on injustice. The deaths of George Floyd, Breonna Taylor and others ignited a long-smoldering firestorm in the U.S. It triggered a much-needed debate and discussion about the ways systemic racism harms and holds back members of the Black community in this country and all over the...

Shopping for construction equipment requires vetting manufacturers. This simple step will ensure you’re getting the quality and reliability you need on job sites. Browse the list below to learn the top questions to ask your construction equipment manufacturer before each purchase. Can You Meet Job Site Specifications? This question might seem pedestrian to some, but...

You’ve reached the end of the short list, and sitting in front of you is the candidate you want to fill a badly needed position. This person has the right qualifications, education and experience. Potential team members have even given their stamp of approval so culture fit looks good. It’s up to you to seal...

Believe it or not, 2021 marked the 20th anniversary of the launch of iTunes. The highly successful Apple product was released in January of 2001. It revolutionized the way we purchase, interact with and listen to music. Apple has of course since transitioned away from iTunes and toward streaming services like Apple Music, Apple Podcasts...

Content marketing is no longer a peripheral practice that helps set your brand apart from competition. It’s now at the core of most digital marketing campaigns. Content marketing involves creating, publishing, and distribute content over multiple channels your audience uses. It increases brand awareness, reach, sales, customer interactions, and loyalty. Content can include videos, podcasts,...

Networking is a nightmare that many introverts like to avoid. Meeting people and marketing yourself can feel exhausting to those who gain energy from being alone. However, making connections with other like-minded individuals is vital to the growth of any business. Fortunately, finding ways to exchange ideas and information is easy. Even the most reclusive...

Running a hotel is a labor of love. It has to be: the hotel business is an all-day, every day endeavor. Properties with limited capacity face competition from large hotel brands and other boutique hotel groups. Try some of these marketing tips for your small boutique hotel to build your business and keep guests coming...

When it comes time to streamline processes in technology, there are always going to be some struggles, but these struggles become even more apparent when working with circuit boards. This is because they’re extremely complex and involve a lot of know-how to manufacture. Despite that, there are still various methods on how to streamline circuit...