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May 8, 2025
Key Takeaways Digital customer interactions surged from 25% to 65% in three years, making an omnichannel strategy essential for businesses. Ecommerce continues to outpace brick-and-mortar growth, with a projected 7.4% increase during the back-to-school season. Omnichannel approaches are not only increasing revenue but also enhancing customer experiences through personalized communications and efficient service. Technology has...

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I am a tech writer and journalist for more than 20 years who contributes to several respected online publications including BusinessInsiderInc., and Entrepreneur. In addition to journalism, writing about social good companies…

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