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July 3, 2021
When you run your own business, you need to keep track of many moving parts. Many companies prioritize social media because of the massive reach potential and opportunities to connect with customers on a more personal level. There are downsides to advertising on social media, such as all the changes that brands must rapidly adapt...

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I am a tech writer and journalist for more than 20 years who contributes to several respected online publications including BusinessInsiderInc., and Entrepreneur. In addition to journalism, writing about social good companies…

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