Knowing where to reach target audience members and customers has always been critical for marketers and publicists. In both cases, the GPS points to digital channels where consumers and businesses choose to research, shop, and interact with brands. During 2020, the shift to digital channels increased as in-store shopping and brand experiences were somewhat limited....

Data has the power to strengthen everything businesses do, from the new products they launch to the marketing campaigns they use to promote those products. Gathering information and putting that information to use, even in HR, has become big business, creating jobs and cloud solutions. When a business is more informed before making decisions, that...