It’s called ghosting, and it’s not just for romantic or dating relationships anymore. Odds are that, if you stay in business for more than just a few months, it’ll also happen to you. Just what every entrepreneur needs — another challenge, as if funding and marketing and managing your team weren’t enough. When a client ceases communicating...

Whether it be for marketing or morale, it is important for a business to develop a narrative. Working around a narrative provides a core of belief that employees and entrepreneurs alike can use to guide their decision-making. Using such a model reinforces the authenticity of a company which makes it easier to effectively build brand...

When it comes to client relationships, you may well focus on building a base of good clients for the long term. As a freelancer and business owner, you understand that having a solid base of clients means consistent cash flow. Over time, you can opt to add new clients or expand existing client relationships. However,...