NFTs and other evolving types of — well, OK, let’s call them “channels” — may be an area your brand wants to invest in, but might also not be the smartest idea. Whether you’re evaluating the benefits of creating your own brand’s NFT now or jumping into any new marketing channel or strategy that develops in the future, you...

Patience is a quality that tops the list of healthy, positive virtues alongside honesty, kindness, and empathy. These virtues are generally considered to be hallmarks of a good, moral person, but they’re considered virtues for another reason, too: People usually struggle to embody them on a daily basis. The virtue of patience can be one...