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Recent Articles

Most Recent Posts From John Boitnott To Share To Readers

Content Marketing, Inbound Marketing, and Digital Marketing: What’s the Difference?

Content marketing, inbound marketing and digital marketing: These three phrases are often used interchangeably, but they don’t refer to the same thing. This can...
cellphone coverage, dead zones

Tips for Reducing Dead Zones in Your Office

If you don’t know, “dead zones” are any location where you can’t receive a Wi-Fi or cell signal. Working in a warehouse environment, large...
job candidate

How to Show that Job Candidate You Care About Their Career

You’ve reached the end of the short list, and sitting in front of you is the candidate you want to fill a badly needed...
calendar

A Content Calendar – How to Build it Simply and Effectively

As a content marketer, you need to maintain a steady stream of fresh, reliable content that’s targeted to your audience at each point of...
apple iTunes iphone buds

iTunes Has Turned 20. Here are 5 Lessons Entrepreneurs Can Take Away From Its 2 Decades of Disruption

Believe it or not, 2021 marked the 20th anniversary of the launch of iTunes. The highly successful Apple product was released in January of...

10 Book Choices That’ll Improve Your Content Marketing

Content marketing is no longer a peripheral practice that helps set your brand apart from competition. It’s now at the core of most digital...
socks in a package

Product Packaging Tips To Help Your Brand Stand Out

There’s no doubt that packaging is a key aspect of selling any product. This concept even applies to e-commerce businesses, as packaging influences customer...
quiet man and woman sit together

Networking Tips Every Introvert Needs To Know

Networking is a nightmare that many introverts like to avoid. Meeting people and marketing yourself can feel exhausting to those who gain energy from...
woman explaining work project to group

Improving Company Culture: Key Areas of Focus

Your company’s culture impacts your training processes and how empowered and engaged your employees feel during their workday. For these reasons, it’s crucial to...
woman puts hand on shoulder of man with empathy

Why Empathy Is a Crucial Entrepreneurial Skill (and How to Develop Yours)

Even a casual glance at today’s headlines tells a troubling story. From recent increases in worker resignations across all fields to a noticeable uptick...

Understanding Marketing Metrics: Real-World Analogies for Digital Marketers

Marketing metrics drive the success of many businesses. And in the age of the internet, devices, and social media, the type of marketing driving...
boutique hotel

Marketing Tips for Your Boutique Hotel

Running a hotel is a labor of love. It has to be: the hotel business is an all-day, every day endeavor. Properties with limited...
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