It’s always a goal for a business to develop and bring in increasing revenue as time passes. Unfortunately, the reality is that you may not see the level of growth you want. You may even hit a wall in terms of sales that seems insurmountable.
The trick to overcoming this is identifying factors that might be holding back your business. From there, you can take the relevant actions to address issues at their roots. We discuss a few factors you should be aware of here.
An Inconsistent Advertising Strategy
Getting people familiar with your business so that they’re more likely to buy from you or utilize your services takes a good deal of measured planning and execution. You need to create an image that will appeal to your target market while also conveying professionalism and care.
If you use inconsistent tones on your website, through social media platforms, and in other interactions with customers, potential customers and clients may turn elsewhere. Seek to build trust by ironing out your business’s voice and style, then adhering to that.
Inconsistencies in your advertising strategy may also exist in how often you update your blog or post on external platforms. Keep people engaged by following a steady schedule.
A Lack of Technological Updates
It’s undeniable that technology has made many tasks easier for people in business settings. However, fast-paced technological change can quickly outpace a business that doesn’t stay on top of it. This could cause you to lose out on efficiency when compared to competitors who do remain up to date.
For example, you may primarily store documents and other important files on the local drives of computers. While this makes sense, you can make it much easier for multiple employees to access shared data by saving them onto common virtual cloud spaces. Ignoring technological updates can also make your business more vulnerable to attacks from hackers. You should therefore regularly read up on cybersecurity tips to ensure that you protect yourself well.
An Ineffective 3PL Provider
A 3PL, or third-party logistics provider, is a company that you partner with to take care of the storage, order management, and transportation of your products. If your business sells physical items, it can greatly simplify your day-to-day operations since you don’t need to juggle so much on your own. Still, your 3PL provider must be very meticulous in tracking inventory, delivering goods in a timely manner, and making returns easy. If they are not, customers will associate their failures with your business.
Stop dealing with your provider when you can clearly see that they aren’t keeping you informed or staying organized with their responsibilities. Should you notice telltale signs of an ineffective 3P provider, change to a different one that will be able to do their job better. Eliminating this factor that might be holding back your business can have a direct positive effect on your business’s reputation.
Thanks for reading! Do you want to create thought leadership articles like the one above? If you struggle to translate your ideas into content that will help build credibility and influence others, sign up to get John’s latest online course “Writing From Your Voice” here.
English 
Chinese