A gift can serve as a symbol of thanks and gratefulness in any setting. When it comes to business, a genuine present can lead to client retention and is one of the easiest ways to show employee appreciation. However, there are a few more etiquette guidelines to be aware of when sharing with clients and employees. If your confidence in finding a business gift that’s both appropriate and appreciated is shaky, consider adhering to our advice on choosing a gift. Avoid coming across as a corporate toady to your clients and coworkers by adopting the following gift-giving etiquette for business.
Follow Corporate Guidelines
Some companies put limitations on what their employees can receive as gifts. If you plan to give to someone outside of your business, verify what they can and cannot accept. You can ask the future gift recipient to check with their Human Resources department if you have difficulty finding information on your own.
Reflect on the Price Tag
While a cheap gift may strike a client or coworker as meaningless, a luxury item might make them feel awkward. When it comes to cost, opt for presents with a price tag that falls in the middle. There are plenty of unique and affordable business gifts out there that show thoughtfulness and gratitude without overdoing it.
Know Your Client’s Interests
Don’t just settle for any trending item. Just as you would for a friend or family member, proper gift-giving etiquette for business encourages you to dig a little deeper. Find out your loyal client or employee’s interests, and select a gift based on that information.
Avoid Advertising With a Gift
If your gift features your company’s logo, make sure to do it in good taste. Giving a gift with a loud logo on the front may look like more of a marketing tactic than a genuine gesture. A gift with a blatant logo may also indicate to the receiver that there was no additional personal thought behind the present.
For presents that host your company’s logo, ensure that it does so subtly. Recipients are more likely to use the gift if it doesn’t scream a brand name.
Consider a Charitable Donation
Does your client or coworker support a specific charitable organization? You can never go wrong with showing your gratitude via donation. A charity gains a contribution, and you’ll avoid any awkward gift-swapping entirely.
Thanks for reading! Do you want to create thought leadership articles like the one above? If you struggle to translate your ideas into content that will help build credibility and influence others, sign up to get John’s latest online course “Writing From Your Voice” here.