Whether you’re an entrepreneur or someone looking to expand their clientele, there are a lot of options for catching the eyes of people who don’t yet follow you. Part of expanding is reaching new people and letting them know what sets your corporation apart or makes it unique. There are many similar types of businesses in each industry; using fun ways to bring in new business will help you grow and set you apart.
New Customer Perks
A great way to start bringing some new blood into your customer pool is to offer discounts for new customers only. This not only gives them an opportunity to save that they wouldn’t otherwise have, but it also gives them an incentive to try your company. Once they’ve seen what you’ve got to offer, they’ll return on their own, even without a discount.
Partner With Another Business
Many products that one business sells can be paired with those from another business. Many of the DIY products or particular innovations showcased on social media platforms involve goods from multiple sellers. Being able to offer a package deal rather than having your clientele obtain one thing from you and go elsewhere for the other things can set you apart. Consider the collaborations that would make your customer’s purchasing process easier and generate extra business for you.
Establish Social Responsibility
Everyone has a cause that they’re passionate about. If you want to make an impact and draw the attention of the largest consumer groups (millennials and Gen Z), link your business to a social cause. Donating a percentage of proceeds to something people care deeply about or minimizing the amount of waste your company produces can highlight you over others.
Work the Social Media
There are a variety of social media platforms, and each caters to a specific demographic or grouping of people. Determine which your ideal clients belong to so that the content you post is relatable to them. Find humor in your posts or offer educational tips. The more you can make your business something people follow and tell their friends about, the more organic reach you can obtain from those within those groups.
Run a Contest
There are a lot of fun ways to bring in new business, and one of them is using contests or giveaways to get people involved, excited, and interested in your company and products. Knowing how to run a promotional giveaway allows you to set targets and engage potential new customers that will stay on, even if just to follow you on social media.
Keeping your business in someone’s mind by being able to reach them on the apps they spend the most time on will inevitably get you new business. There is a multitude of other ways to spark that interest. Keeping up with current trends and ways that people make decisions will help you crack the code on reaching your ideal group of customers.
Thanks for reading! Do you want to create thought leadership articles like the one above? If you struggle to translate your ideas into content that will help build credibility and influence others, sign up to get John’s latest online course “Writing From Your Voice” here.
English 
Chinese