Business

Here’s How to Get Excited Again When You’re Bored With Your Business

Every now and then, entrepreneurs feel a little stuck and uninspired about their businesses. What they once approached with passion and excitement now evokes nothing stronger than a pronounced “Meh.” If that’s the case, then it’s time to stoke the fires. You’re not ready to give up on your business yet, so it’s time to do something about this […]

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Sales

Why Now Is the Time for Your Business to Prepare for Black Friday

Don’t be caught unprepared when some of the biggest shopping days of the year hit. In 2017, around 164 million Americans planned to shop during Thanksgiving weekend, according to a survey by the National Retail Federation. That includes both Black Friday andCyber Monday. With Thanksgiving weekend just weeks away, now is the best time to organize your business for […]

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Entrepreneurship

How to Tell When It’s Time to Quit and Move On

Becoming an entrepreneur, owning your own business, setting your own hours, being the boss … for many of us, it’s a dream come true. At the same time, though, many business owners wake up one day and wonder, “How did I get here? And how can I get out?” People strongly attracted to the idea of creating […]

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Marketing

12 Ways to Market Your Business with Zero Dollars

Giving away your time or even a free version of your product can lead to eager new customers. Even in what many consider volatile economic times, executives around the world are spending prodigiously on marketing their businesses. According to a 2018 CMO survey by Deloitte, Duke University, and the American Marketing Association, marketing budgets are expected to grow in […]

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Analytics

Every Self-Respecting Professional Should Know These 4 Business-Critical Calculations

Passion and mindset are important but never more important than cold, hard numbers. In its simplest form, business is math. If the unit economics work in a business’s favor, then the business will succeed; otherwise, the business will fail (unless leadership is able to inject a fistful of venture capital into the operation). Even if […]

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Startups

Startup Life Can Be Tough. Here’s How to Stop Employee Turnover From Making it Worse

Just a few actions on your part can keep valued employees from trying to find greener pastures. Over three million Americans voluntarily leave their jobs each month. That’s according to recent Bureau of Labor statistics, which show that many of them leave because they’re confident that they can find work elsewhere. This cultural shift away from working for only a […]

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Success stories

6 Extraordinary Women Who Rose to the Pinnacle of Their Professions

The average woman earns more than 20 cents less than every dollar a man earns doing the same job. Last year an embarrassingly low 2 percentof venture capital dollars went to companies with female founders. According to a January 2018 online survey from non-profit Stop Street Harrassment, just over 80 percent of women say they’ve […]

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Business
Lead

Tired of the Same Old Coffee Meeting? Try One of These 5 Activities Instead

“Let’s grab coffee sometime!” It’s one of the most common things I hear when someone wants to catch up, network or do business. It tends to follow a rote agenda as if it were any other business meeting, and the conversation sometimes stays a bit on the superficial side. Don’t get me wrong. I’m not […]

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Marketing

How to Ride the Livestreaming Wave to Marketing Success

Live video marketing has become a must-do trend in the digital marketing community. Thanks to Snapchat, Facebook Live and other competing social media that connect users to brands in real-time, there’s been a surge in content creation that boosts social presence and builds brand loyalty while live streaming. It’s a no-brainer because from what I’ve […]

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Workplace

How Learning to ‘Manage Sideways’ Can Totally Transform Your Career

As a manager, members of your team expect and even crave your feedback. Similarly, senior managers (or least those who are any good at their jobs) welcome feedback from junior professionals. But providing feedback laterally is a challenging workplace problem. Startup founders, entrepreneurs and other professionals often mistakenly assume that candor and cordial relationships with colleagues are diametrically opposed. In reality, the only […]

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