Creative Merchandise Ideas for Your Brand

Creating a distinct brand image that differentiates you from your competitors while running a business is challenging. Implement these creative merchandise ideas for your brand so that customers can rep you wherever they go!

Coffee Mugs

No matter which industry they work in, almost everyone drinks coffee. Typically, people will have a favorite mug that they use every day. If you can make an item that is extremely useful and fun to look at, you will put your brand in someone’s everyday life.

Ideas such as branded coffee mugs are a fantastic way to get your foot in the door with potential clients. After creating this open relationship where they recognize who you are, clients become more receptive to other outreach attempts, such as partnerships, social media engagement, or contests.

Laser-Cut Trinkets

Many different companies have keychains or Christmas ornaments as part of their merch, but not many have laser-cut items! When you use a laser-cutting and engraving service, they can shape wood, plastic, or acrylic to look like your company logo. You could even make other designs, such as seasonal décor items, and have your vendor engrave your logo into them.

The only limit is your imagination! Whatever designs you choose, the high-quality laser-cut trinkets are sure to impress potential clients who find old-fashioned business cards and branded pens boring.

Reusable Straws

Everyone strives to be eco-friendly today, and one way to jump on this trend is by giving out reusable steel straws. This merchandise demonstrates that your business is part of a new way of thinking. Keeping these reusable straws around the office encourages a routine that is excellent for you as a business.

This change symbolizes how adaptable and current your brand and your staff are. The old is moving out, and the new is in, and you should do everything you can to keep up.

Tote Bags

Tote bags are part of another merchandising trend that’s taking over. Everyone goes to the grocery store to buy food, and plastic bags are quickly becoming old-fashioned and worth avoiding. People want reusable bags to carry their groceries, but they also want a high-quality product with a unique design. When you offer branded tote bags, you make your brand a part of their everyday routine. This daily association will help customers view you as a company they can trust.

These creative merchandise ideas for your brand are just the tip of the iceberg when it comes to brand merchandising. If you want to be genuinely innovative, explore merchandising options that no one else is doing and keep an eye out for emerging trends. However, even if you don’t start the next big thing, you can’t go wrong with these creative and functional options.

Thanks for reading! Do you want to create thought leadership articles like the one above? If you struggle to translate your ideas into content that will help build credibility and influence others, sign up to get John’s latest online course “Writing From Your Voice” here.

Photo by Daria Shevtsova.