Generation Y — aka millennials — is the largest cluster generation found in America. That’s a huge consumer base of maturing adults mainly in their 20s or 30s. These folks have varying values and different priorities from the generations that came before them. It can be said that this demographic of adults think a bit differently about their money.
This age bracket includes a mixture of singles, partners, and parents. There’s a wide range of products and services that can appeal to them. The best you can do as a business or company is to showcase exactly why millennials should spend their time and money on your brand instead of investing it somewhere else. If you want top marketing strategies to attract millennials, here are some approaches that may work.
Authentic Marketing: Transparency
Stigma exists around the millennial generation’s values. Many assume they’re generally unsatisfied or disinterested about the world. Knowing how to appeal to this particular audience can be a tricky task to undertake. However, one of the top marketing strategies to attract millennials actually lies in simple authenticity. Consider your humanity as an asset and use your principles as a course of action.
Despite millennials being the first generation to grow up with technology, computers, and the birth of smartphones, this group values the idea of feeling real in a filtered world. Millennials are more likely to pursue real-world experiences. Your brand or business should focus on marketing genuine, meaningful content and outline a clear mission statement that values giving back. A transparent company that speaks out about their character and beliefs will appeal to millennials’ best interests, and not just the money in their pockets.
Online Communication: A Digital Presence
Without a doubt, Generation Y is a demographic that should be met right where they are—on the internet. Since they spend a couple of hours on digital platforms each day, millennials and social media undoubtedly go hand in hand. A variety of online marketing tactics can work to communicate distinctly with them as a consumer base, as messages can be spread clearly and effortlessly.
An established digital presence with a well-designed website and assorted social media platforms can grab millennials’ attention with ease. Remember also how to generate the most B2C engagement. Applications, games, contests, and rewards programs are popular promotion tools utilized worldwide.
Cultivate Content With Personality
Regardless of the importance of visual platforms, outreach strategies don’t have to be completely digital. The most effective marketing strategies combine both online and offline tactics. Whatever printed content your company produces should be personal, memorable, and aesthetically pleasing. Effective print marketing materials are creative and reflect the personality and values of the target audience.
Compelling printed materials will have an expressive design that connects with the ideal consumers at their age. Such content should validate their needs and experiences and stay relevant to the current market. This is only the starting point. Work towards creating the kind of content millennials crave, deliver it to where they are, and you can leverage opportunities for growth and success from now on.
Thanks for reading! Do you want to create thought leadership articles like the one above? If you struggle to translate your ideas into content that will help build credibility and influence others, sign up to get John’s latest online course “Writing From Your Voice” here.
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