A huge part of your restaurant’s success relies on your customer relationships. The better the bond, the better the business. Without a reliable and positive standing with customers, some business days go by with empty tables, slow shifts, and low profits. Learning and implementing various ways to grow your restaurant’s customer loyalty ensures your business stays in demand and your tables stay filled.
Customer Loyalty: Offer Rewards and Gift Cards
People who leave your restaurant more than satisfied, who dream about their meal long after visiting, and plan to come back for more, become loyal customers. Their commitment to dining at your business builds a strong relationship between you and them, solidifying their loyalty. The more times they return to enjoy your services, the stronger their devotion and the healthier your business.
Finding ways to ensure your customers return to your restaurant grows your relationship and builds the foundation of loyalty. Reward programs add a gamified aspect to your business. They encourage people to continue using your services. Plus, the rewards establish positive customer experiences that’ll further entice them to persist with the reward program and return for more. Creating a gift card system also provides similar benefits. However, gift cards also allow existing loyal customers to share their love of your business with potential clientele.
Link Up on Social Media
Social media allows people to remain in contact with others, no matter when or where. Building a strong online presence on certain social platforms creates an opportunity for your business to connect with your customers beyond the restaurant walls. Although while creating a profile, remember that you still want to present yourself as a professional business and foster professional relationships.
Posting pictures and videos of your staff members allows your guests to familiarize themselves with their servers, hosts, and chefs. Promoting your food, drinks, and menu items entice people to return for more. Lastly, uploading specials and changes spreads the news faster and makes your followers feel included. Linking up on social media doesn’t just boost customer loyalty; it also markets your business, once again bringing in new visitors.
Create and Sell Merchandise
Merchandise offers numerous benefits. They provide you with another means of profit, promote your business, and establish a community. Many major cultural icoons strengthen their fanbases with merchandise.
Creating and selling items that promote your restaurant or feature your business’s logo and image similarly build strong fanbases. Or, in this case, a community of loyal customers. Popular commodities include t-shirts, mugs, and books. Offering more unique and creative merchandise further increases your sales, solidifies a brand for your restaurant, and individualizes your community from others.
Growing your restaurant’s customer loyalty goes beyond simply ensuring successful retention rates. It builds a positive reputation, creates room for growth in your industry, and improves your dining experiences. Plus, loyal customers keep your restaurant in business and operating.
Thanks for reading! Do you want to create thought leadership articles like the one above? If you struggle to translate your ideas into content that will help build credibility and influence others, sign up to get John’s latest online course “Writing From Your Voice” here.