{"id":9465,"date":"2020-02-06T18:27:56","date_gmt":"2020-02-06T18:27:56","guid":{"rendered":"https:\/\/jboitnott.com\/?p=9465"},"modified":"2020-06-08T15:45:12","modified_gmt":"2020-06-08T15:45:12","slug":"crafting-a-mini-business-plan-for-a-crowdfunding-campaign","status":"publish","type":"post","link":"https:\/\/jboitnott.com\/zh\/crafting-a-mini-business-plan-for-a-crowdfunding-campaign\/","title":{"rendered":"How to Craft a Mini Business Plan for a Crowdfunding Campaign"},"content":{"rendered":"<p style=\"box-sizing: border-box; -webkit-font-smoothing: antialiased; text-rendering: optimizelegibility; letter-spacing: 0.2px; font-size: 18px; line-height: 1.9; font-family: 'Open Sans', Helvetica, Arial, sans-serif, sans-serif;\">From Kickstarter and Indiegogo to GoFundMe and everything in between, <a href=\"https:\/\/jboitnott.com\/zh\/equity-crowdfunding-takes-off-business-know\/\">crowdfunding<\/a> platforms offer alternative ways to raise money for your small business. Successful campaigns require you to not only reach a certain funding goal but also present the underlying business idea in ways that attract angel investors and other backers. For this, you&#8217;ll need a business plan.<\/p>\n<p style=\"box-sizing: border-box; -webkit-font-smoothing: antialiased; text-rendering: optimizelegibility; letter-spacing: 0.2px; font-size: 18px; line-height: 1.9; font-family: 'Open Sans', Helvetica, Arial, sans-serif, sans-serif;\">When creating your crowdfunding campaign, it\u2019s important to share both your vision and your strategy. This information shows potential investors what the business offers and helps them understand its value.<\/p>\n<p style=\"box-sizing: border-box; -webkit-font-smoothing: antialiased; text-rendering: optimizelegibility; letter-spacing: 0.2px; font-size: 18px; line-height: 1.9; font-family: 'Open Sans', Helvetica, Arial, sans-serif, sans-serif;\">Consider crafting your crowdfunding campaign as a mini business plan, using specific aspects of a\u00a0<a style=\"box-sizing: border-box; -webkit-font-smoothing: antialiased; text-rendering: optimizelegibility; color: #444444; background-color: transparent;\" href=\"https:\/\/www.jotform.com\/how-to-write-a-business-plan\/\">full business plan<\/a>. Here\u2019s how to approach it:<\/p>\n<h2 style=\"box-sizing: border-box; -webkit-font-smoothing: antialiased; text-rendering: optimizelegibility; margin: 0px; padding: 0px; font-family: 'Open Sans', Helvetica, Arial, sans-serif, sans-serif; letter-spacing: 0.2px;\">Start with a bullet-point executive summary<\/h2>\n<p style=\"box-sizing: border-box; -webkit-font-smoothing: antialiased; text-rendering: optimizelegibility; letter-spacing: 0.2px; font-size: 18px; line-height: 1.9; font-family: 'Open Sans', Helvetica, Arial, sans-serif, sans-serif;\">Business owners should focus on highlighting the problem their business idea solves, the value it adds, and what makes it different than any other possible solution. Since you\u2019ll lead with an\u00a0<a style=\"box-sizing: border-box; -webkit-font-smoothing: antialiased; text-rendering: optimizelegibility; color: #444444; background-color: transparent;\" href=\"https:\/\/www.jotform.com\/blog\/writing-an-executive-summary\/\">executive summary<\/a>, use that to capture investor attention immediately and persuade them to continue reading.<\/p>\n<h2 style=\"box-sizing: border-box; -webkit-font-smoothing: antialiased; text-rendering: optimizelegibility; margin: 0px; padding: 0px; font-family: 'Open Sans', Helvetica, Arial, sans-serif, sans-serif; letter-spacing: 0.2px;\">Tell a compelling story in your business plan about what led you to the idea<\/h2>\n<p style=\"box-sizing: border-box; -webkit-font-smoothing: antialiased; text-rendering: optimizelegibility; letter-spacing: 0.2px; font-size: 18px; line-height: 1.9; font-family: 'Open Sans', Helvetica, Arial, sans-serif, sans-serif;\">This section of the crowdfunding project may be more personal than your business plan, because your goal is to engage potential investors. You can touch on some of the elements from the background section of your business plan as they relate to the idea itself or your company\u2019s origin story. This information helps potential investors understand you better, both personally and professionally.<\/p>\n<p style=\"box-sizing: border-box; -webkit-font-smoothing: antialiased; text-rendering: optimizelegibility; letter-spacing: 0.2px; font-size: 18px; line-height: 1.9; font-family: 'Open Sans', Helvetica, Arial, sans-serif, sans-serif;\">Consider including a brief video in which you share a compelling story about what led to your new product or service. A well-crafted, authentic video like this will help your audience invest emotionally in what you\u2019re creating.<\/p>\n<p style=\"box-sizing: border-box; -webkit-font-smoothing: antialiased; text-rendering: optimizelegibility; letter-spacing: 0.2px; font-size: 18px; line-height: 1.9; font-family: 'Open Sans', Helvetica, Arial, sans-serif, sans-serif;\">If you can\u2019t use video, make sure the content is in first person (\u201cI\u201d) so it helps your audience connect with you as the founder.<\/p>\n<h2 style=\"box-sizing: border-box; -webkit-font-smoothing: antialiased; text-rendering: optimizelegibility; margin: 0px; padding: 0px; font-family: 'Open Sans', Helvetica, Arial, sans-serif, sans-serif; letter-spacing: 0.2px;\">Summarize your business idea with key pain points and value propositions<\/h2>\n<p style=\"box-sizing: border-box; -webkit-font-smoothing: antialiased; text-rendering: optimizelegibility; letter-spacing: 0.2px; font-size: 18px; line-height: 1.9; font-family: 'Open Sans', Helvetica, Arial, sans-serif, sans-serif;\">Identify audience members who want your product or service and help them connect emotionally with your business idea. You can do this by discussing their pain points and how your business could alleviate those specific problems. Use bullet points to keep this section succinct and focused on what your business model can do for target customers.<\/p>\n<h2 style=\"box-sizing: border-box; -webkit-font-smoothing: antialiased; text-rendering: optimizelegibility; margin: 0px; padding: 0px; font-family: 'Open Sans', Helvetica, Arial, sans-serif, sans-serif; letter-spacing: 0.2px;\">Provide marketing and strategic direction about how you plan to launch and grow<\/h2>\n<p style=\"box-sizing: border-box; -webkit-font-smoothing: antialiased; text-rendering: optimizelegibility; letter-spacing: 0.2px; font-size: 18px; line-height: 1.9; font-family: 'Open Sans', Helvetica, Arial, sans-serif, sans-serif;\">Crowdfunding investors most often want to know how their financial support will pay off and help you assist others. Include the main points from the roadmap in your business plan that show how you\u2019ll get your product or service into the right hands. Explain how you\u2019ll differentiate yourself and build the company into a sustainable enterprise.<\/p>\n<p style=\"box-sizing: border-box; -webkit-font-smoothing: antialiased; text-rendering: optimizelegibility; letter-spacing: 0.2px; font-size: 18px; line-height: 1.9; font-family: 'Open Sans', Helvetica, Arial, sans-serif, sans-serif;\">Describe the\u00a0<a style=\"box-sizing: border-box; -webkit-font-smoothing: antialiased; text-rendering: optimizelegibility; color: #444444; background-color: transparent;\" href=\"https:\/\/www.jotform.com\/how-to-create-a-marketing-plan\/\">marketing strategy<\/a>\u00a0and any social media channels or tools you plan to use. This demonstrates to your <a href=\"https:\/\/jboitnott.com\/zh\/7-unique-ways-to-invest-your-money\/\">crowdfunding investors<\/a> how you\u2019ll build brand awareness. Also, share how you plan to generate leads and convert them into revenue.<\/p>\n<h2 style=\"box-sizing: border-box; -webkit-font-smoothing: antialiased; text-rendering: optimizelegibility; margin: 0px; padding: 0px; font-family: 'Open Sans', Helvetica, Arial, sans-serif, sans-serif; letter-spacing: 0.2px;\">Highlight the background and expertise you and your team bring to the table<\/h2>\n<p style=\"box-sizing: border-box; -webkit-font-smoothing: antialiased; text-rendering: optimizelegibility; letter-spacing: 0.2px; font-size: 18px; line-height: 1.9; font-family: 'Open Sans', Helvetica, Arial, sans-serif, sans-serif;\">Crowdfunding investors want to meet you and the rest of your team. Build on the biographical information in your business plan by adding pictures. This enhances credibility with your crowdfunding audience and lets them get to know the talent behind the business idea.<\/p>\n<p style=\"box-sizing: border-box; -webkit-font-smoothing: antialiased; text-rendering: optimizelegibility; letter-spacing: 0.2px; font-size: 18px; line-height: 1.9; font-family: 'Open Sans', Helvetica, Arial, sans-serif, sans-serif;\">Alternatively, add another brief video to the page where key team members introduce themselves. Potential investors can put a face and personality to the expertise, knowledge, and experience shared in the mini-plan.<\/p>\n<h2 style=\"box-sizing: border-box; -webkit-font-smoothing: antialiased; text-rendering: optimizelegibility; margin: 0px; padding: 0px; font-family: 'Open Sans', Helvetica, Arial, sans-serif, sans-serif; letter-spacing: 0.2px;\">Offer a time line for launch<\/h2>\n<p style=\"box-sizing: border-box; -webkit-font-smoothing: antialiased; text-rendering: optimizelegibility; letter-spacing: 0.2px; font-size: 18px; line-height: 1.9; font-family: 'Open Sans', Helvetica, Arial, sans-serif, sans-serif;\">Your business plan should include a time line with important dates, including your product or service launch. Like your business plan for other investors, key deadlines on your crowdfunding page show that you have a strategic plan for the marketing and launch processes.<\/p>\n<p style=\"box-sizing: border-box; -webkit-font-smoothing: antialiased; text-rendering: optimizelegibility; letter-spacing: 0.2px; font-size: 18px; line-height: 1.9; font-family: 'Open Sans', Helvetica, Arial, sans-serif, sans-serif;\">Your crowdfunding fans are anxious to know when they can expect to experience your offer for themselves. Always keep them in the loop about your progress.<\/p>\n<h2 style=\"box-sizing: border-box; -webkit-font-smoothing: antialiased; text-rendering: optimizelegibility; margin: 0px; padding: 0px; font-family: 'Open Sans', Helvetica, Arial, sans-serif, sans-serif; letter-spacing: 0.2px;\">Don\u2019t forget the perks for investors<\/h2>\n<p style=\"box-sizing: border-box; -webkit-font-smoothing: antialiased; text-rendering: optimizelegibility; letter-spacing: 0.2px; font-size: 18px; line-height: 1.9; font-family: 'Open Sans', Helvetica, Arial, sans-serif, sans-serif;\">The perks you offer investors are the one aspect of your crowdfunding campaign mini-plan that won\u2019t be in your business plan. To create these incentives for different funding rates, look through other campaigns to see what companies offer. Consider how you can create a similar \u201cladder of perks\u201d that fits your startup budget while still engaging the crowdfunding community.<\/p>\n<h2 style=\"box-sizing: border-box; -webkit-font-smoothing: antialiased; text-rendering: optimizelegibility; margin: 0px; padding: 0px; font-family: 'Open Sans', Helvetica, Arial, sans-serif, sans-serif; letter-spacing: 0.2px;\">Align with the crowdfunding platform\u2019s requirements<\/h2>\n<p style=\"box-sizing: border-box; -webkit-font-smoothing: antialiased; text-rendering: optimizelegibility; letter-spacing: 0.2px; font-size: 18px; line-height: 1.9; font-family: 'Open Sans', Helvetica, Arial, sans-serif, sans-serif;\">You may need to make more than one version of this mini-plan, especially if you plan more than one campaign. Each platform has its own requirements, including content limits. Check out these requirements so you can adapt your mini-plan to fit each platform.<\/p>\n<h2 style=\"box-sizing: border-box; -webkit-font-smoothing: antialiased; text-rendering: optimizelegibility; margin: 0px; padding: 0px; font-family: 'Open Sans', Helvetica, Arial, sans-serif, sans-serif; letter-spacing: 0.2px;\">A business plan within a plan<\/h2>\n<p style=\"box-sizing: border-box; -webkit-font-smoothing: antialiased; text-rendering: optimizelegibility; letter-spacing: 0.2px; font-size: 18px; line-height: 1.9; font-family: 'Open Sans', Helvetica, Arial, sans-serif, sans-serif;\">You\u2019ve most likely spent hours putting together your <a style=\"box-sizing: border-box; -webkit-font-smoothing: antialiased; text-rendering: optimizelegibility; color: #444444; background-color: transparent;\" href=\"https:\/\/www.jotform.com\/how-to-write-a-business-plan\/\">business plan<\/a>. It\u2019s the comprehensive guide and roadmap for your business idea. Make it do double duty by leveraging relevant components for a crowdfunding campaign.<\/p>\n<p style=\"box-sizing: border-box; -webkit-font-smoothing: antialiased; text-rendering: optimizelegibility; letter-spacing: 0.2px; font-size: 18px; line-height: 1.9; font-family: 'Open Sans', Helvetica, Arial, sans-serif, sans-serif;\">Not only does using your business plan save you from creating the campaign from scratch, but it also maintains consistent messaging to potential investors across fundraising environments. In this way, you can get a bigger return for all that business plan work.<\/p>\n<p>&nbsp;<\/p>\n<p><i>Thanks for reading! My work is almost entirely reader-funded so if you enjoyed this piece please consider sharing it around, liking me on<\/i><i>\u00a0<\/i><i><a href=\"https:\/\/m.facebook.com\/jboity\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/m.facebook.com\/jboity&amp;source=gmail&amp;ust=1540531689679000&amp;usg=AFQjCNGGGJZvxAB9N81t2skerY9pC4Sj0Q\">Facebook<\/a><\/i><i>, following me on\u00a0<\/i><a href=\"https:\/\/twitter.com\/jboitnott\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=http:\/\/twitter.com\/jboitnott&amp;source=gmail&amp;ust=1540531689679000&amp;usg=AFQjCNEaYc_1gaPCXsOaJR-f-4vRb_SJzg\"><i>Twitter<\/i><\/a><i>, and maybe throwing some money into my hat on\u00a0<\/i><i><a href=\"https:\/\/www.patreon.com\/Boitnott\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.patreon.com\/Boitnott&amp;source=gmail&amp;ust=1540531689679000&amp;usg=AFQjCNH07UMsuiYbclff5_jwXclx926yIg\">Patreon<\/a><\/i><i>,\u00a0<\/i><a href=\"https:\/\/www.paypal.me\/Boitnott\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.paypal.me\/Boitnott&amp;source=gmail&amp;ust=1540531689679000&amp;usg=AFQjCNGTpJHXb2TdcnH8BJVFxh4HW0xcQA\"><i>Paypal<\/i><\/a><i>, or with Etherium:. 0X24AC7A8FF92721B9827A03A6936F<\/i><wbr \/><i>E169B864C94<\/i><\/p>","protected":false},"excerpt":{"rendered":"<p>From Kickstarter and Indiegogo to GoFundMe and everything in between, crowdfunding platforms offer alternative ways to raise money for your small business. Successful campaigns require you to not only reach a certain funding goal but also present the underlying business idea in ways that attract angel investors and other backers. For this, you&#8217;ll need a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9467,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[594],"tags":[642,505],"class_list":["post-9465","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-plan","tag-business-plan","tag-crowdfunding"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Craft a Mini Business Plan for a Crowdfunding Campaign - John Boitnott<\/title>\n<meta name=\"description\" content=\"If you want to get your crowdfunding campaign off the ground successfully, you&#039;ll need a business plan. 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