{"id":7511,"date":"2019-02-28T18:02:48","date_gmt":"2019-02-28T18:02:48","guid":{"rendered":"https:\/\/jboitnott.com\/?p=7511"},"modified":"2020-09-09T17:59:45","modified_gmt":"2020-09-09T17:59:45","slug":"3-lessons-entrepreneurs-can-learn-from-the-massive-changes-in-digital-journalism","status":"publish","type":"post","link":"https:\/\/jboitnott.com\/zh\/3-lessons-entrepreneurs-can-learn-from-the-massive-changes-in-digital-journalism\/","title":{"rendered":"What the Massive Changes in Digital Journalism Can Teach Entrepreneurs"},"content":{"rendered":"

Digital journalism is in a state of upheaval to say the least. Last summer, the New York Daily News let go of about half of the people staffing its newsroom<\/a>. In the last few weeks, thousands of journalists<\/a> have lost their jobs at well-known\u00a0media outlets<\/a>\u00a0such as Yahoo,\u00a0Vice<\/a>, Buzzfeed and Huffington Post, to name a few. It\u2019s amazing how an entire\u00a0industry could be upended\u00a0just a few decades after the public debut of the internet.<\/p>\n

Lots of factors have led to the changes and\u00a0challenges faced by news outlets<\/a>\u00a0and traditional media today, although the arrival of web-based technologies was a major catalyst.<\/p>\n

Is digital journalism dead? No. But it is<\/i> evolving. Let\u2019s look at three specific lessons entrepreneurs can learn from the turbulence that\u2019s confronting both traditional and digital publishing, as well as non profit journalism.<\/p>\n

1. Evolve with the market, like some of the best in digital journalism have.<\/b><\/h2>\n

We know what happened to most traditional news outlets. They stayed the old-fashioned course, instead of coming to grips with changing realities. Some went about their business, not realizing their business was at risk of dying. They took too long to adapt to new formats that better suited the way people were now consuming their content.<\/p>\n

And that consumption is still changing. The amount of content available to consumers via streaming platforms on the internet has exploded. It\u2019s still doing so. These days people simply pay less attention to digital journalism or non profit journalism<\/a>.<\/p>\n

Many people now scan headlines instead of actually reading blog posts and articles that interest them. Digital outlets were almost always free in the beginning. We became used to that. Not anymore. Now\u00a0companies want subscription money<\/a>\u00a0if you want access to articles that can\u2019t be found anywhere else. That\u2019s seemingly the model to follow going forward, although it\u2019s not always popular.<\/p>\n

The Lesson<\/b>: In order to survive and thrive in the modern marketplace, you have to keep on top of how your specific slice of that market is changing. Think of how baseball has changed. Almost every team has an analytics department now that plays a part in deciding which players actually take the field. No matter which industry you’re in, read trade publications, listen to the trend analysts, and pay attention to your own metrics. When your consumers begin to exhibit signs of interacting with your product or service in a new way, listen to them. Conduct market research to make sure your offerings are up to date and, most importantly, to catch the new wave before it flattens your business.<\/b><\/p>\n

2. Keep up with technology, like some of the best in digital journalism have.<\/b><\/h2>\n

The lightning speed with which consumers embraced the web and all its new associated technologies must have seemed surreal to traditional publishers. No sooner had websites become even an embryonic form than it seemed every business and even every individual had one.<\/p>\n

And it wasn\u2019t long after that before people were conducting actual business on the web. Initially, of course, this was mostly\u00a0ecommerce<\/a>\u00a0related. However, given the format\u2019s building blocks, including HTML (the markup language that constructs the basics, including the content in its raw form), it seemed only a matter of time before publishing would have to figure out this new technology, too.<\/p>\n

The technology goalpost keeps shifting. New programming languages yield new functionality, while social media and other, faster forms of communication are continually debuting and evolving. No one has a crystal ball, of course, but it\u2019s vital to stay current.<\/p>\n

The Lesson<\/b>: Technology affects virtually every industry and business model. There\u2019s no longer anything optional about staying up to date with trends and developments in your field, particularly when it comes to new and evolving technologies. Monitor relevant trade publications. Set up\u00a0news alerts<\/a> via Google to stay up to date with news from a variety of sources to catch new trends as they first begin to develop. Finally, hire technology directors and employees who are steeped in these developments as well.<\/b><\/p>\n

3. Adapt and pivot quickly.<\/strong><\/h2>\n

Millions of blog posts, articles and other pages\u00a0get published on the web <\/a>every single day. As digital content continues to expand exponentially, it\u2019s crucial for digital and traditional publishing firms alike to find new ways to grab the attention of an audience that\u2019s already stretched thin.<\/p>\n

How many new sites, viral links, hilarious videos and can\u2019t-miss podcasts confront your users every day? To put it mildly, it\u2019s getting harder to grab their attention, let alone earn their engagement and their business.<\/p>\n

Monitoring the right metrics is also mandatory. Unique viewers are wonderful, but what are those viewers doing? Your website analytics that report healthy page views might mislead you into thinking everything is fine. However, views don\u2019t necessarily equate to revenue.<\/p>\n

The Lesson<\/b>: If your customers no longer engage with your products and services, figure out quickly why that is and then pivot towards new offerings that will meet their needs. If your company isn\u2019t financially stable or large enough to withstand market changes, it may be time to consider merging and consolidating your company\u2019s assets with another, more secure firm. The best mergers take place between two companies with their own sets of strengths and weaknesses that complement each other. That way, the resulting entity brings the best of each to the shifting marketplace.<\/p>","protected":false},"excerpt":{"rendered":"

Digital journalism is in a state of upheaval to say the least. Last summer, the New York Daily News let go of about half of the people staffing its newsroom. In the last few weeks, thousands of journalists have lost their jobs at well-known\u00a0media outlets\u00a0such as Yahoo,\u00a0Vice, Buzzfeed and Huffington Post, to name a few. […]<\/p>\n","protected":false},"author":1,"featured_media":7515,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[195,57],"tags":[201,15],"class_list":["post-7511","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entrepreneurship","category-journalism","tag-entrepreneurship","tag-journalism"],"yoast_head":"\nWhat the Massive Changes in Digital Journalism Can Teach Entrepreneurs - John Boitnott<\/title>\n<meta name=\"description\" content=\"Recent, massive changes in digital journalism provide stark lessons for executives and entrepreneurs adapting to volatile business landscapes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.entrepreneur.com\/article\/327408\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What the Massive Changes in Digital Journalism Can Teach Entrepreneurs - 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