{"id":3082,"date":"2018-10-25T00:00:00","date_gmt":"2018-10-25T00:00:00","guid":{"rendered":"https:\/\/jboitnott.com\/why-now-is-the-time-for-your-business-to-prepare-for-black-friday\/"},"modified":"2020-07-07T02:02:01","modified_gmt":"2020-07-07T02:02:01","slug":"why-now-is-the-time-for-your-business-to-prepare-for-black-friday","status":"publish","type":"post","link":"https:\/\/jboitnott.com\/zh\/why-now-is-the-time-for-your-business-to-prepare-for-black-friday\/","title":{"rendered":"Why Now Is the Time to Prepare Your Business for Black Friday"},"content":{"rendered":"
\n
Don’t be caught unprepared when some of the biggest shopping days of the year hit.<\/div>\n
\n

In 2017, around\u00a0164 million Americans<\/a>\u00a0planned to shop during Thanksgiving weekend, according to a survey by the National Retail Federation. That includes both\u00a0Black Friday\u00a0and Cyber Monday. With Thanksgiving weekend just weeks away, now is the best time to organize your business for some of the\u00a0busiest shopping days<\/a>\u00a0of the year.<\/p>\n

There are more reasons to prepare for Black Friday than just to avoid hassle and frustration later. It’s actually much more about finishing off the year in as strong a manner as possible.<\/p>\n

1. Preparing now for Black Friday gives you time to organize.<\/strong><\/h2>\n

It’s just inefficient and nerve-racking to scramble at the last minute to organize your business, website, products, and services. Preparing for Black Friday and Cyber Monday right now gives you the opportunity to create systems and workflows for your company while you’re less stressed.<\/p>\n

Make plans for hiring people\u00a0you may need and set up proper procedures for those new employees. Lay out any new sections of your website that will be needed as well as what your social media scheduling and updates will look like. Create checklists and documents that will help you intake a larger number\u00a0of customers than usual.<\/p>\n

Preparing now will also put you in a position to enjoy the season more. You’ll be more fun to be around, and you can show up — for once — at those holiday business gatherings that can be so good for making lasting\u00a0connections.<\/p>\n

2. Getting clear early on content and\u00a0marketing goals will save trouble.<\/strong><\/h2>\n

Do you know the main products your business will offer during Black Friday and Cyber Monday? Will you be running\u00a0special promotions<\/a> on different social media platforms? Do you have an email list in place?\u00a0Will you offer special discounts? These are all questions you should be asking yourself — now.<\/p>\n

Getting clear on your content and marketing goals<\/a> for your business is part of being organized — but it also keeps you from having to create content on the fly. Do it now instead. Split test your products and services across various platforms to see what will give you the best ROI.<\/p>\n

3. Engaging with customers before Black Friday can increase sales.<\/strong><\/h2>\n

Customer frustration and behavior can be different during Black Friday and Cyber Monday. The influx of shoppers changes what the business and the customer experience. Some customers may be more quick\u00a0to anger because of how stressful shopping can be at that time. There are concrete ways to lower the chances of frustration.<\/p>\n

Engage with your customers beforehand. Present a few special coupons or offerings — now. Continue to build the customer relationship. Create a system that lets you communicate with customers easily — whether it be live chat or even texting. Send an email or survey asking your customers what they want and expect. Ask what they would enjoy during the busy shopping weekend. Maybe a few will get some shopping done early.<\/p>\n

Customer service is an integral part of selling your products and services, especially during these holidays. Tasks that you can do now,\u00a0do them, to avoid the upset later. Not only will your customers appreciate your going above and beyond to make their experiences memorable, they’ll enjoy being included and valued by your business. This is customer relationship management at its most effective, and it can increase sales for you.<\/p>\n

4. Testing the back end will let people buy more easily.<\/strong><\/h2>\n

Technology is notorious for breaking down or messing up when most needed. Make sure your website can handle the increased number of shoppers. Have multiple payment processors available.<\/p>\n

Test your payment systems. It’s probably the most important item to test before Black Friday and Cyber Monday. A recent study by Baymard Institute found that\u00a069 percent of customers abandon carts online<\/a>\u00a0because of difficulty checking out, among other reasons.<\/p>\n

5. Asking questions\u00a0will prepare you for the unexpected.<\/strong><\/h2>\n

Even the most prepared of business owners may have difficulties during Black Friday and Cyber Monday. But this year, you can be prepared.<\/p>\n

These shopping days are becoming more and more popular in other countries, even though they don’t have Thanksgiving. People can see the deals, and they want in. Preparing for overseas sales\u00a0can be a useful way to prepare for the unexpected.<\/p>\n

“What if we sell out of a popular item? What if our best salesperson calls in sick?” Get your team to help define difficult scenarios. “Who will grab Eddie his Diet Coke?\u00a0He’ll die without it.” The idea is to ask\u00a0questions and explore possible outcomes.<\/p>\n

You can hit Black Friday and Cyber Monday out of the park. If you and your team are ready, you will be more likely to experience a smooth, efficient shopping weekend.<\/p>\n

\n

Thanks for reading! My work is almost entirely reader-funded so if you enjoyed this piece please consider sharing it around, liking me on\u00a0Facebook<\/a>, following me on\u00a0Twitter<\/a>, and maybe throwing some money into my hat on\u00a0Patreon<\/a>,\u00a0Paypal<\/a>, or with\u00a0Etherium:. 0X24AC7A8FF92721B9827A03A6936FE169B864C94<\/em><\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

Don’t be caught unprepared when some of the biggest shopping days of the year hit. In 2017, around\u00a0164 million Americans\u00a0planned to shop during Thanksgiving weekend, according to a survey by the National Retail Federation. That includes both\u00a0Black Friday\u00a0and Cyber Monday. With Thanksgiving weekend just weeks away, now is the best time to organize your business […]<\/p>\n","protected":false},"author":1,"featured_media":3083,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[572],"tags":[],"class_list":["post-3082","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sales"],"yoast_head":"\nWhy Now Is the Time to Prepare Your Business for Black Friday - John Boitnott<\/title>\n<meta name=\"description\" content=\"It's never too early to start preparing for that beloved shopping holiday known as Black Friday. here are some strategies to get your business ready.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.inc.com\/john-boitnott\/why-now-is-time-for-your-business-to-prepare-for-black-friday.html\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Now Is the Time to Prepare Your Business for Black Friday - 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