{"id":2908,"date":"2016-12-27T00:00:00","date_gmt":"2016-12-27T00:00:00","guid":{"rendered":"https:\/\/jboitnott.com\/3-big-company-strategies-that-will-build-your-small-business\/"},"modified":"2020-06-22T20:06:25","modified_gmt":"2020-06-22T20:06:25","slug":"3-big-company-strategies-that-will-build-your-small-business","status":"publish","type":"post","link":"https:\/\/jboitnott.com\/zh\/3-big-company-strategies-that-will-build-your-small-business\/","title":{"rendered":"3 Big Company Strategies to Build Your Small Business"},"content":{"rendered":"

You may have watched some those super-expensive Superbowl ads<\/a> go viral over the years and lamented your own small (or nonexistent) marketing budget, knowing that kind of exposure is out of reach.<\/p>\n

Well, it may not be after all. After this year’s Superbowl, the Brewers’ Association, an industry group representing the majority of craft brewers in the U.S, snagged the spotlight. Responding to Peyton Manning’s allegedly unsolicited repeated mentions of Bud Light during a post-game interview, the Association sent Manning two packages of craft beers, including several made in the Broncos’ own Colorado.<\/p>\n

The Brewers’ Association took advantage of a big business strategy–inserting your brand into a current, and relevant, news story–and, it paid off<\/a>. USA Today, ESPN, Yahoo and others all covered the letter sent with the beer, while a reporter for NFL.com tweeted it to his almost one million followers. The Association and ten of its brewers got all that press for the price of shipping two boxes of beer. That is one huge marketing win.<\/p>\n

Of course, there are important differences between big businesses and small ones, and what works for one often won’t help the other. But, as the Brewers’ Association example makes clear, there are definitely some big business strategies that smaller businesses can take advantage of<\/a>. Here are three of them.<\/p>\n

Make the most of your social media presence.<\/h2>\n

Every company needs to be on social media now<\/a>, but if you’re only posting once a month to Facebook or Twitter, you’re wasting your valuable time. For social media to have a chance of boosting your bottom line, you need to use it regularly<\/a>. Buffer has a helpful infographic on how often you should be posting<\/a> to the social networks. The trick is to do it well without allowing it to consume too much of your time.<\/p>\n

I’ve recommended a lot of things about social media<\/a> over the years, but here are some basics.<\/p>\n