{"id":2858,"date":"2016-03-29T00:00:00","date_gmt":"2016-03-29T00:00:00","guid":{"rendered":"https:\/\/jboitnott.com\/6-best-conversion-rate-optimization-tips-2\/"},"modified":"2020-04-24T16:50:07","modified_gmt":"2020-04-24T16:50:07","slug":"6-best-conversion-rate-optimization-tips-2","status":"publish","type":"post","link":"https:\/\/jboitnott.com\/zh\/6-best-conversion-rate-optimization-tips-2\/","title":{"rendered":"6 Best Conversion Rate Optimization Tips"},"content":{"rendered":"

The sales funnel is for real. A business that takes it seriously scores higher on the conversion scoreboard. When followed accurately, conversion optimization tips help avoid funnel mistakes.<\/p>\n

The best tips to optimize a site\u2019s conversion rate are:<\/p>\n

CTA placement and prominence<\/strong><\/h2>\n

Call to action (CTA) buttons decide the fate of a business site. How many users clicking on those buttons decide whether things are looking up for the business.<\/p>\n

Two things are important in optimizing the CTA buttons; their placement and prominence. Despite various research and case studies<\/a>, there\u2019s no consensus over the ideal placement. The most convincing opinion is placing the buttons on the path of the visitors, so they are bound to notice them.<\/p>\n

Site visitors look from top to bottom and as some research has\u00a0discovered, there\u2019s an \u201cF-shaped\u201d reading pattern that resembles a user\u2019s visual journey on a website. The pattern tends to justify\u00a0heatmap use<\/a>.<\/p>\n

If you follow the F-shaped pattern<\/a>, the suitable placement for the CTA buttons would be the trailing part of a website as this is where the visual journey ends. There are several tricks that can\u00a0increase their prominence. Color contrast is one. Tinkering with the button size can also help.<\/p>\n

The rule of thumb is making the buttons large (Not too large, though). Just keep two things in mind. Keep a distance from the footer area, and don\u2019t use ghost buttons, as their alleged transparency often prevents users from noticing the text on CTA buttons.<\/p>\n

Landing page captions<\/strong><\/h2>\n

Text is\u00a0powerful; so much so that it\u00a0can turn visitors off or encourage them to buy from a site. Website personality, which is instrumental in overcoming resistance from buyers, depends upon punchlines. Hiding behind buzzwords and generic phrases<\/a>\u00a0can be a blunder for any\u00a0marketer.<\/p>\n

Follow this guideline when you form the CTA button caption ideas. The perfect captions are short, succinct and to the point. The button below is far from perfect:<\/p>\n

\"find<\/a><\/p>\n

Source<\/em><\/a><\/p>\n

The text on the button doesn\u2019t give any idea of what\u2019s “More.” Besides, the text doesn’t\u00a0give any clue about the industry of\u00a0the site featuring the button. It could be an automobile company, a carpet cleaning agency or a medical service (It\u2019s actually the last one).<\/p>\n

See below what a top-notch\u00a0caption looks\u00a0like:<\/p>\n

\"prioritize<\/a><\/p>\n

Source<\/em><\/a><\/p>\n

The moment you see the button above, you realize that it\u2019s from a medical service provider. Now look at the texts, they don\u2019t say much, only describe the reason why should someone visit the service provider.<\/p>\n

Also notice the color contrast. The background is red, but the words \u201cCLICK HERE\u201d are in green. Such text-color combo on CTA buttons can increase the conversion rate of your site.<\/p>\n

No Visual Clutter<\/strong><\/h2>\n

Overdesign can bring down a site\u2019s conversion rate. Complex design elements such as color, texture and other attributes can make the landing page look cumbersome. Pages with visual clutter confuse the visitors, even psychologically discourage them from staying on the site.<\/p>\n

You should\u00a0take the below-mentioned steps to clean up the clutter:<\/p>\n