{"id":2796,"date":"2015-01-29T00:00:00","date_gmt":"2015-01-29T00:00:00","guid":{"rendered":"https:\/\/jboitnott.com\/social-media-dashboards-no-longer-just-managing-facebook-twitter\/"},"modified":"2019-08-01T15:24:55","modified_gmt":"2019-08-01T15:24:55","slug":"social-media-dashboards-no-longer-just-managing-facebook-twitter","status":"publish","type":"post","link":"https:\/\/jboitnott.com\/zh\/social-media-dashboards-no-longer-just-managing-facebook-twitter\/","title":{"rendered":"Social Media Dashboards: No Longer Just for Managing Facebook and Twitter"},"content":{"rendered":"<p>Marketers have long used social media dashboard services like HootSuite to keep up with social networking accounts, but dashboards are evolving. Today\u2019s businesses can use dashboard services to keep up with a wide variety of online activities, allowing them to easily control every aspect of customer relations.<\/p>\n<p>Enter the era of &#8220;social listening.&#8221; As you prepare your next online campaign, here are a few ways you can use your social media dashboards to more efficiently\u00a0manage operations.<\/p>\n<h2>Blogging<\/h2>\n<p>Using WordPress\u2019s <a href=\"https:\/\/wordpress.org\/plugins\/wp-hootsuite-dashboard\/\">HootSuite plugin<\/a>, businesses can add HootSuite to the backend of their WordPress pages. This creates an administrative gateway within WordPress that lets a business more easily manage its blog posting activity. From within a business\u2019s WordPress dashboard, a business can coordinate posts and deploy them without having to launch a separate application. If multiple employees access a business\u2019s WordPress site, the admin can lock down their ability to view the HootSuite dashboard through user permissions.<\/p>\n<h2>Analytics<\/h2>\n<p>Data is the key to everything, with businesses increasingly demanding hard numbers to drive business decisions. <a href=\"http:\/\/www.cyfe.com\/\">Cyfe<\/a> can monitor a business\u2019s websites and servers to pull information on the number of new signups, app downloads, subscriptions, and more. This is in addition to information about brand mentions on social media and follower activities. The service\u2019s in-depth analytics help provide a business with everything it could need to know about customer activity in one convenient place.<\/p>\n<h2>Customer Service<\/h2>\n<p>In addition to helping reach new customers, social media now provides a way for businesses to improve customer service offerings. HootSuite\u2019s <a href=\"https:\/\/hootsuite.com\/solutions\/social-customer-service\">Social Customer Service<\/a> option lets companies monitor social media accounts for customer questions and brand mentions. Using the dashboard, these mentions can be assigned to specific team members, with those tickets being tracked and escalated as needed.<\/p>\n<h2>Finance and Accounting<\/h2>\n<p>Despite the many tools available to track business finances, it\u2019s tough for a company to keep constant tabs on income and expenses. Cyfe\u2019s finance dashboard gives users an overview of revenue, including a breakdown of where the budget is currently being spent. Through its widgets, Cyfe can integrate with financial tools like FreshBooks, Shopify, and PayPal, among others. Being able to consistently track this information can help businesses know right away when income and expenses are out of line.<\/p>\n<h2>CRM<\/h2>\n<p>Integration with Salesforce allows Cyfe to be used to track your business\u2019s sales funnel, including visitors, leads, customers, and repeat customers. Users have at-a-glance access to information on top-selling employees, sales goal progress, and top ongoing opportunities. This information can help a business\u2019s marketing department stay involved in what the sales team is doing in order to tweak marketing efforts accordingly.<\/p>\n<h2>Server Performance<\/h2>\n<p>Also built into Cyfe is the ability to monitor a business\u2019s IT performance. Companies don\u2019t have to wait for reports from IT staff to learn more about server uptime and load. As a business grows, demand on IT resources can lead to serious problems, potentially disrupting your ability to serve your customers. Cyfe\u2019s dashboard lets a business know the last day a server was down, average page load time, users by server, and the server load for each of a business\u2019s servers. By keeping up with this information, a business can make informed, up-to-date decisions about changes that need to be made to distribute its usage more evenly across multiple servers.<\/p>\n<p>While services like HootSuite, TweetDeck, and Cyfe are still primarily designed to help businesses manage social media, they are continuing to evolve. By studying different offerings and choosing the solution that best matches your own business\u2019s needs, you\u2019ll be able to get the most out of the social media dashboard service you choose.<\/p>","protected":false},"excerpt":{"rendered":"<p>Marketers have long used social media dashboard services like HootSuite to keep up with social networking accounts, but dashboards are evolving. Today\u2019s businesses can use dashboard services to keep up with a wide variety of online activities, allowing them to easily control every aspect of customer relations. Enter the era of &#8220;social listening.&#8221; As you [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2797,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[171,27],"class_list":["post-2796","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-marketing","tag-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Social Media Dashboards: No Longer Just for Managing Facebook and Twitter - John Boitnott<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jboitnott.com\/zh\/social-media-dashboards-no-longer-just-managing-facebook-twitter\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Media Dashboards: No Longer Just for Managing Facebook and Twitter - John Boitnott\" \/>\n<meta property=\"og:description\" content=\"Marketers have long used social media dashboard services like HootSuite to keep up with social networking accounts, but dashboards are evolving. Today\u2019s businesses can use dashboard services to keep up with a wide variety of online activities, allowing them to easily control every aspect of customer relations. 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