{"id":14950,"date":"2026-01-15T19:05:48","date_gmt":"2026-01-15T19:05:48","guid":{"rendered":"https:\/\/jboitnott.com\/?p=14950"},"modified":"2026-01-15T19:17:05","modified_gmt":"2026-01-15T19:17:05","slug":"why-customers-buy-the-founder-not-just-the-product","status":"publish","type":"post","link":"https:\/\/jboitnott.com\/zh\/why-customers-buy-the-founder-not-just-the-product\/","title":{"rendered":"Why Customers Buy the Founder (Not Just the Product)"},"content":{"rendered":"<h2 class=\"header-anchor-post\"><strong>Key Takeaways<\/strong><\/h2>\n<ul>\n<li><strong>In an AI-driven world, customers form deeper connections with founders than with products or faceless brands.<\/strong><\/li>\n<li><strong>Founders who share their personal stories create more meaningful loyalty than those who focus solely on technology.<\/strong><\/li>\n<li><strong>Trust becomes the core differentiator when founders engage authentically with both customers and employees.<\/strong><\/li>\n<li><strong>Intentionality across product, purpose, people, and culture fuels long-term trust.<\/strong><\/li>\n<li><strong>Transparency and solving real pain points help founders turn personal values into company-wide missions.<\/strong><\/li>\n<\/ul>\n<p>In today\u2019s business landscape, customers increasingly buy from founders they connect with, not just products they need. These founders understand that one of the most powerful parts of their business is their own story and how it helps people relate to the company on a personal level and buy because of that relationship. CEOs like\u00a0<strong><a href=\"https:\/\/l.gourl.es\/l\/e9863aea0b103fa63bc60646ea5acbabc4427a63?u=1481771\" rel=\"\">Ren\u00e9 Lacerte<\/a><\/strong>\u00a0of fintech firm\u00a0<strong><a href=\"https:\/\/l.gourl.es\/l\/8631ca14c8d425ea2972c4c984fa921d9cec9c0f?u=1481771\" rel=\"\">BILL<\/a><\/strong>, Hannah Choi of fashion tech firm\u00a0<strong><a href=\"https:\/\/l.gourl.es\/l\/1189026167eeabf65da13bbb1386202db078a49c?u=1481771\" rel=\"\">Spotlite<\/a><\/strong>, and\u00a0<strong><a href=\"https:\/\/l.gourl.es\/l\/76456c8d685f3e28d1382c86ba379e5a6224109e?u=1481771\" rel=\"\">Fiona Scott<\/a><\/strong>\u00a0of journalistic PR firm\u00a0<strong><a href=\"https:\/\/l.gourl.es\/l\/e01d22ebd6d120b61c51345467b5b37653d1d972?u=1481771\" rel=\"\">Scott Media<\/a><\/strong>\u00a0all show how authenticity and personal connection drive growth in each of their respective industries.<\/p>\n<h3 class=\"header-anchor-post\"><strong>Trust is the New Differentiator<\/strong><\/h3>\n<p>When founders make a real effort to engage their audience, trust becomes the foundation for every lasting connection. It\u2019s important for business owners to establish connections not just with customers but also with employees. \u201cIf you\u2019re thinking about building a company that\u2019s going to last for decades\u2026 it takes a lot of intentionality around the product strategy, the purpose strategy, the people strategy, the culture strategy,\u201d Lacerte says. \u201cThese are all the things you have to put intentional thought to.\u201d That steady sense of purpose helps customers and employees see what the company stands for through the person leading it.<\/p>\n<p>This philosophy permeates all facets of Lacerte\u2019s business. When speaking about his products, he builds trust with clients by presenting them with solutions that solve their immediate pain points with minimal friction. \u201cWe want to meet businesses where they are. Our goal is to make it simple for our partners to include our capabilities inside their own systems.\u201d Lacerte\u2019s values-driven approach to establishing client trust is how a founder can make the transition from holding a personal belief to executing a company mission.<\/p>\n<p>Fiona Scott, who won UK Solopreneur of the Year in 2025, has seen the same dynamic play out in her own work. She says the trust between a founder and an audience isn\u2019t built through features or stats but through what feels real. \u201cIt\u2019s about what resonates,\u201d she says. \u201cPeople buy from people. Any small business owner will tell you that\u2019s true, whether they\u2019re in the UK or anywhere else.\u201d<\/p>\n<h3 class=\"header-anchor-post\"><strong>Relatability Builds Loyalty<\/strong><\/h3>\n<p>Being able to identify with customers\u2019 shared experiences can go a long way toward building lasting customer relationships. Hannah Choi and her Spotlite co-founder Benjamin Hori sought to solve problems that existed in the modeling industry, including the lack of freelance representation, as well as image and likeness protections for models. Choi says her co-founder was a professional model for ten years and witnessed how AI was being used to replicate and alter creators\u2019 images without consent. \u201cOne day he [Hori] walked up to me and said, \u2018There are a lot of problems in this industry. I\u2019ve done this for a decade, and it\u2019s about time for a change.\u2019\u201d<\/p>\n<p>This drove the two to create an agency that leverages tech to protect clients\u2019 interests. Models quickly began trusting them to handle their rights and representation, leading to a sharp early spike in new users who saw Spotlite as a platform built by insiders, not outsiders.<\/p>\n<p>\u201cSpotlite is about protecting creators in the AI era. We wanted to give models and artists control over their own likeness, and that meant building trust first. We built a platform where our team, our community, and even our investors can see exactly why we\u2019re doing this. That transparency makes the brand feel human.\u201d<\/p>\n<p>Meanwhile, Scott agrees that relatability can give you a kind of celebrity status, especially with younger customers. \u201cYounger generations will look for the personalities who speak to them and they will then work out \u2018how to afford\u2019 to be aligned with those people\/brands. Taylor Swift is just one rather extreme example. The way she, and her team, have served their audience deserves admiration in my view.\u201d<\/p>\n<h3 class=\"header-anchor-post\"><strong>Personality Drives Visibility<\/strong><\/h3>\n<p>Strong founder personalities &#8211; whether they be in sports, entertainment, media, or business &#8211; make an impact. Scott, the straight-shooting solopreneur award winner, is one such example. She\u2019s built her firm around directness and transparency.<\/p>\n<p>Scott says her no-nonsense presence and approach to business differentiates her from competitors and gets clients in the door. \u201cIn a world where you can choose from multiple suppliers offering similar services, how do you stand out, how do you stop your brand from becoming part of an amorphous mass? It\u2019s personality, personality, personality.\u201d<\/p>\n<p>Her clients find this approach refreshing because of the authenticity it demonstrates in a landscape increasingly dominated by the digital. \u201cIn the age of AI, I predict personality and authenticity will become even more important,\u201d says Scott. \u201cAs human beings we emotionally connect with any personality that resonates with us and our own experience. We don\u2019t have to know them to relate to them.\u201d<\/p>\n<p>Choi agrees that a personality that displays a clear intention creates customer loyalty. \u201cPeople connect with your intent before your product. If they believe you actually care, they\u2019ll give you time to figure everything else out.\u201d<\/p>\n<p>Ren\u00e9 Lacerte believes authenticity means your personality is the same with both customers and employees. \u201cThere\u2019s no way to see me other than me. Our employees see that, and I expect them to bring the same authenticity when they talk to each other.\u201d<\/p>\n<h3 class=\"header-anchor-post\"><strong>It\u2019s the People Behind the Product<\/strong><\/h3>\n<p>Leadership expert Simon Sinek once remarked, \u201cThe goal is to do business with people who believe what you believe.\u201d In short, customers don\u2019t buy what you sell. They buy who you are. When CEOs demonstrate qualities like honesty, relatability, and authentic personality, they make connections with customers that advertising, a website, or a chatbot could never achieve.<\/p>\n<p>Ren\u00e9 Lacerte, Hannah Choi, and Fiona Scott are all examples of founders who do not just lead their brands, they embody them. Their actions become synonymous with what their brands represent. In an era of AI, automation, and tech-driven marketing, these CEOs are investing in personal connections with customers, which is one thing that cannot be outsourced. It has to be owned. Fiona Scott sums it up perfectly by stating, \u201cWhy does the UK abound with business networking groups offering 1000s of opportunities a week to network with others? It\u2019s the need for human connection and it\u2019s real whether that is on or offline.<\/p>\n<p><strong class=\"markup--strong markup--p-strong\"><em class=\"markup--em markup--p-em\">Thanks for reading! Do you want to create thought leadership articles like the one above? If you struggle to translate your ideas into content that will help build credibility and influence others, sign up to get John\u2019s latest online course \u201c<\/em><\/strong><a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/jboitnott.com\/writing-from-your-voice-course\/\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/jboitnott.com\/writing-from-your-voice-course\/\"><strong class=\"markup--strong markup--p-strong\"><em class=\"markup--em markup--p-em\">Writing From Your Voice<\/em><\/strong><\/a><strong class=\"markup--strong markup--p-strong\"><em class=\"markup--em markup--p-em\">\u201d here.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Key Takeaways In an AI-driven world, customers form deeper connections with founders than with products or faceless brands. Founders who share their personal stories create more meaningful loyalty than those who focus solely on technology. Trust becomes the core differentiator when founders engage authentically with both customers and employees. Intentionality across product, purpose, people, and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":14953,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[581],"tags":[559,1261,1604,436,347],"class_list":["post-14950","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategy","tag-business-strategy","tag-business-transparency","tag-business-trust","tag-customer","tag-trust"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why Customers Buy the Founder (Not Just the Product) - John Boitnott<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bizee.com\/articles\/strategies\/why-customers-buy-the-founder\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Customers Buy the Founder (Not Just the Product) - John Boitnott\" \/>\n<meta property=\"og:description\" content=\"Key Takeaways In an AI-driven world, customers form deeper connections with founders than with products or faceless brands. Founders who share their personal stories create more meaningful loyalty than those who focus solely on technology. Trust becomes the core differentiator when founders engage authentically with both customers and employees. Intentionality across product, purpose, people, and [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bizee.com\/articles\/strategies\/why-customers-buy-the-founder\" \/>\n<meta property=\"og:site_name\" content=\"John Boitnott\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/jboity\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-15T19:05:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-15T19:17:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/jboitnott.com\/wp-content\/uploads\/2026\/01\/77921a3c-83f8-4c37-8416-bcc21ae8df1e_1280x716.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"716\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"jboitnott\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@jboitnott\" \/>\n<meta name=\"twitter:label1\" content=\"\u4f5c\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"jboitnott\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 \u5206\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/bizee.com\\\/articles\\\/strategies\\\/why-customers-buy-the-founder#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jboitnott.com\\\/why-customers-buy-the-founder-not-just-the-product\\\/\"},\"author\":{\"name\":\"jboitnott\",\"@id\":\"https:\\\/\\\/jboitnott.com\\\/#\\\/schema\\\/person\\\/d7fa045fbd7b19d5a9d7a0e88c382319\"},\"headline\":\"Why Customers Buy the Founder (Not Just the Product)\",\"datePublished\":\"2026-01-15T19:05:48+00:00\",\"dateModified\":\"2026-01-15T19:17:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/jboitnott.com\\\/why-customers-buy-the-founder-not-just-the-product\\\/\"},\"wordCount\":1180,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/jboitnott.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/bizee.com\\\/articles\\\/strategies\\\/why-customers-buy-the-founder#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/jboitnott.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/77921a3c-83f8-4c37-8416-bcc21ae8df1e_1280x716.webp\",\"keywords\":[\"Business strategy\",\"Business transparency\",\"business trust\",\"customer\",\"trust\"],\"articleSection\":[\"Strategy\"],\"inLanguage\":\"zh-Hans\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/bizee.com\\\/articles\\\/strategies\\\/why-customers-buy-the-founder#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jboitnott.com\\\/why-customers-buy-the-founder-not-just-the-product\\\/\",\"url\":\"https:\\\/\\\/bizee.com\\\/articles\\\/strategies\\\/why-customers-buy-the-founder\",\"name\":\"Why Customers Buy the Founder (Not Just the Product) - John Boitnott\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jboitnott.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/bizee.com\\\/articles\\\/strategies\\\/why-customers-buy-the-founder#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/bizee.com\\\/articles\\\/strategies\\\/why-customers-buy-the-founder#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/jboitnott.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/77921a3c-83f8-4c37-8416-bcc21ae8df1e_1280x716.webp\",\"datePublished\":\"2026-01-15T19:05:48+00:00\",\"dateModified\":\"2026-01-15T19:17:05+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/bizee.com\\\/articles\\\/strategies\\\/why-customers-buy-the-founder#breadcrumb\"},\"inLanguage\":\"zh-Hans\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/bizee.com\\\/articles\\\/strategies\\\/why-customers-buy-the-founder\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-Hans\",\"@id\":\"https:\\\/\\\/bizee.com\\\/articles\\\/strategies\\\/why-customers-buy-the-founder#primaryimage\",\"url\":\"https:\\\/\\\/jboitnott.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/77921a3c-83f8-4c37-8416-bcc21ae8df1e_1280x716.webp\",\"contentUrl\":\"https:\\\/\\\/jboitnott.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/77921a3c-83f8-4c37-8416-bcc21ae8df1e_1280x716.webp\",\"width\":1280,\"height\":716},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/bizee.com\\\/articles\\\/strategies\\\/why-customers-buy-the-founder#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/jboitnott.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Why Customers Buy the Founder (Not Just the Product)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/jboitnott.com\\\/#website\",\"url\":\"https:\\\/\\\/jboitnott.com\\\/\",\"name\":\"John Boitnott\",\"description\":\"Journalist and Digital Consultant\",\"publisher\":{\"@id\":\"https:\\\/\\\/jboitnott.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/jboitnott.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"zh-Hans\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/jboitnott.com\\\/#organization\",\"name\":\"John Boitnott\",\"url\":\"https:\\\/\\\/jboitnott.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-Hans\",\"@id\":\"https:\\\/\\\/jboitnott.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/secureservercdn.net\\\/50.62.194.59\\\/hva.6c9.myftpupload.com\\\/wp-content\\\/uploads\\\/2018\\\/12\\\/JBoitnottLogoBlackTransparent_466b9d7fe55bf906733c5219b1e90fda.png?time=1618442616\",\"contentUrl\":\"https:\\\/\\\/secureservercdn.net\\\/50.62.194.59\\\/hva.6c9.myftpupload.com\\\/wp-content\\\/uploads\\\/2018\\\/12\\\/JBoitnottLogoBlackTransparent_466b9d7fe55bf906733c5219b1e90fda.png?time=1618442616\",\"width\":342,\"height\":77,\"caption\":\"John Boitnott\"},\"image\":{\"@id\":\"https:\\\/\\\/jboitnott.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/jboitnott.com\\\/#\\\/schema\\\/person\\\/d7fa045fbd7b19d5a9d7a0e88c382319\",\"name\":\"jboitnott\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-Hans\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/929094219a4dad7e367ef6b6b0bdcdf11824ba7d143408a2aaa90add4d3a948f?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/929094219a4dad7e367ef6b6b0bdcdf11824ba7d143408a2aaa90add4d3a948f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/929094219a4dad7e367ef6b6b0bdcdf11824ba7d143408a2aaa90add4d3a948f?s=96&d=mm&r=g\",\"caption\":\"jboitnott\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/jboity\",\"https:\\\/\\\/x.com\\\/jboitnott\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Why Customers Buy the Founder (Not Just the Product) - John Boitnott","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bizee.com\/articles\/strategies\/why-customers-buy-the-founder","og_locale":"zh_CN","og_type":"article","og_title":"Why Customers Buy the Founder (Not Just the Product) - John Boitnott","og_description":"Key Takeaways In an AI-driven world, customers form deeper connections with founders than with products or faceless brands. Founders who share their personal stories create more meaningful loyalty than those who focus solely on technology. Trust becomes the core differentiator when founders engage authentically with both customers and employees. Intentionality across product, purpose, people, and [&hellip;]","og_url":"https:\/\/bizee.com\/articles\/strategies\/why-customers-buy-the-founder","og_site_name":"John Boitnott","article_author":"https:\/\/www.facebook.com\/jboity","article_published_time":"2026-01-15T19:05:48+00:00","article_modified_time":"2026-01-15T19:17:05+00:00","og_image":[{"width":1280,"height":716,"url":"https:\/\/jboitnott.com\/wp-content\/uploads\/2026\/01\/77921a3c-83f8-4c37-8416-bcc21ae8df1e_1280x716.webp","type":"image\/webp"}],"author":"jboitnott","twitter_card":"summary_large_image","twitter_creator":"@jboitnott","twitter_misc":{"\u4f5c\u8005":"jboitnott","\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4":"6 \u5206"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/bizee.com\/articles\/strategies\/why-customers-buy-the-founder#article","isPartOf":{"@id":"https:\/\/jboitnott.com\/why-customers-buy-the-founder-not-just-the-product\/"},"author":{"name":"jboitnott","@id":"https:\/\/jboitnott.com\/#\/schema\/person\/d7fa045fbd7b19d5a9d7a0e88c382319"},"headline":"Why Customers Buy the Founder (Not Just the Product)","datePublished":"2026-01-15T19:05:48+00:00","dateModified":"2026-01-15T19:17:05+00:00","mainEntityOfPage":{"@id":"https:\/\/jboitnott.com\/why-customers-buy-the-founder-not-just-the-product\/"},"wordCount":1180,"commentCount":0,"publisher":{"@id":"https:\/\/jboitnott.com\/#organization"},"image":{"@id":"https:\/\/bizee.com\/articles\/strategies\/why-customers-buy-the-founder#primaryimage"},"thumbnailUrl":"https:\/\/jboitnott.com\/wp-content\/uploads\/2026\/01\/77921a3c-83f8-4c37-8416-bcc21ae8df1e_1280x716.webp","keywords":["Business strategy","Business transparency","business trust","customer","trust"],"articleSection":["Strategy"],"inLanguage":"zh-Hans","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bizee.com\/articles\/strategies\/why-customers-buy-the-founder#respond"]}]},{"@type":"WebPage","@id":"https:\/\/jboitnott.com\/why-customers-buy-the-founder-not-just-the-product\/","url":"https:\/\/bizee.com\/articles\/strategies\/why-customers-buy-the-founder","name":"Why Customers Buy the Founder (Not Just the Product) - John Boitnott","isPartOf":{"@id":"https:\/\/jboitnott.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/bizee.com\/articles\/strategies\/why-customers-buy-the-founder#primaryimage"},"image":{"@id":"https:\/\/bizee.com\/articles\/strategies\/why-customers-buy-the-founder#primaryimage"},"thumbnailUrl":"https:\/\/jboitnott.com\/wp-content\/uploads\/2026\/01\/77921a3c-83f8-4c37-8416-bcc21ae8df1e_1280x716.webp","datePublished":"2026-01-15T19:05:48+00:00","dateModified":"2026-01-15T19:17:05+00:00","breadcrumb":{"@id":"https:\/\/bizee.com\/articles\/strategies\/why-customers-buy-the-founder#breadcrumb"},"inLanguage":"zh-Hans","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bizee.com\/articles\/strategies\/why-customers-buy-the-founder"]}]},{"@type":"ImageObject","inLanguage":"zh-Hans","@id":"https:\/\/bizee.com\/articles\/strategies\/why-customers-buy-the-founder#primaryimage","url":"https:\/\/jboitnott.com\/wp-content\/uploads\/2026\/01\/77921a3c-83f8-4c37-8416-bcc21ae8df1e_1280x716.webp","contentUrl":"https:\/\/jboitnott.com\/wp-content\/uploads\/2026\/01\/77921a3c-83f8-4c37-8416-bcc21ae8df1e_1280x716.webp","width":1280,"height":716},{"@type":"BreadcrumbList","@id":"https:\/\/bizee.com\/articles\/strategies\/why-customers-buy-the-founder#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/jboitnott.com\/"},{"@type":"ListItem","position":2,"name":"Why Customers Buy the Founder (Not Just the Product)"}]},{"@type":"WebSite","@id":"https:\/\/jboitnott.com\/#website","url":"https:\/\/jboitnott.com\/","name":"John Boitnott","description":"Journalist and Digital Consultant","publisher":{"@id":"https:\/\/jboitnott.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/jboitnott.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"zh-Hans"},{"@type":"Organization","@id":"https:\/\/jboitnott.com\/#organization","name":"John Boitnott","url":"https:\/\/jboitnott.com\/","logo":{"@type":"ImageObject","inLanguage":"zh-Hans","@id":"https:\/\/jboitnott.com\/#\/schema\/logo\/image\/","url":"https:\/\/secureservercdn.net\/50.62.194.59\/hva.6c9.myftpupload.com\/wp-content\/uploads\/2018\/12\/JBoitnottLogoBlackTransparent_466b9d7fe55bf906733c5219b1e90fda.png?time=1618442616","contentUrl":"https:\/\/secureservercdn.net\/50.62.194.59\/hva.6c9.myftpupload.com\/wp-content\/uploads\/2018\/12\/JBoitnottLogoBlackTransparent_466b9d7fe55bf906733c5219b1e90fda.png?time=1618442616","width":342,"height":77,"caption":"John Boitnott"},"image":{"@id":"https:\/\/jboitnott.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/jboitnott.com\/#\/schema\/person\/d7fa045fbd7b19d5a9d7a0e88c382319","name":"jboitnott","image":{"@type":"ImageObject","inLanguage":"zh-Hans","@id":"https:\/\/secure.gravatar.com\/avatar\/929094219a4dad7e367ef6b6b0bdcdf11824ba7d143408a2aaa90add4d3a948f?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/929094219a4dad7e367ef6b6b0bdcdf11824ba7d143408a2aaa90add4d3a948f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/929094219a4dad7e367ef6b6b0bdcdf11824ba7d143408a2aaa90add4d3a948f?s=96&d=mm&r=g","caption":"jboitnott"},"sameAs":["https:\/\/www.facebook.com\/jboity","https:\/\/x.com\/jboitnott"]}]}},"_links":{"self":[{"href":"https:\/\/jboitnott.com\/zh\/wp-json\/wp\/v2\/posts\/14950","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jboitnott.com\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jboitnott.com\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jboitnott.com\/zh\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jboitnott.com\/zh\/wp-json\/wp\/v2\/comments?post=14950"}],"version-history":[{"count":5,"href":"https:\/\/jboitnott.com\/zh\/wp-json\/wp\/v2\/posts\/14950\/revisions"}],"predecessor-version":[{"id":14956,"href":"https:\/\/jboitnott.com\/zh\/wp-json\/wp\/v2\/posts\/14950\/revisions\/14956"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jboitnott.com\/zh\/wp-json\/wp\/v2\/media\/14953"}],"wp:attachment":[{"href":"https:\/\/jboitnott.com\/zh\/wp-json\/wp\/v2\/media?parent=14950"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jboitnott.com\/zh\/wp-json\/wp\/v2\/categories?post=14950"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jboitnott.com\/zh\/wp-json\/wp\/v2\/tags?post=14950"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}