{"id":14459,"date":"2024-11-21T19:18:31","date_gmt":"2024-11-21T19:18:31","guid":{"rendered":"https:\/\/jboitnott.com\/?p=14459"},"modified":"2024-11-21T19:18:31","modified_gmt":"2024-11-21T19:18:31","slug":"why-you-should-always-re-evangelize-your-team-about-your-goals-and-mission","status":"publish","type":"post","link":"https:\/\/jboitnott.com\/zh\/why-you-should-always-re-evangelize-your-team-about-your-goals-and-mission\/","title":{"rendered":"Why You Should Always Re-Evangelize Your Team About Your Goals and Mission"},"content":{"rendered":"
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A growth mindset is surely the best perspective to have when founding a company. Consistently working towards being more productive, profitable, and efficient should definitely serve you in the long run.<\/div>\n<\/div>\n<\/div>\n<\/div>\n
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But when you\u2019re bogged down with an endless list of to-dos and focused on short-term goals, the most important thing isn\u2019t your latest sales report\u200a\u2014\u200ait\u2019s how the people on your team feel and whether they have a good sense of the mission you\u2019re collectively working towards.<\/p>\n

The challenge of maintaining focus<\/h2>\n

Particularly in a hybrid office environment, it can be hard as a founder to keep morale high and team members bought into your mission. It takes time and intention to refocus on the larger picture and remember what the day-to-day grind is about.<\/p>\n

Some of the best leaders are the ones who slow down to remind themselves\u200a\u2014\u200aand everyone around them\u200a\u2014\u200awhat the light at the end of the tunnel is. If it feels like your work needs galvanizing, take the time to be aspirational.<\/p>\n

Share what inspires you and how you stay motivated. Camaraderie and morale can be invaluable and cultivating them can evangelize your business and revitalize your goals in a refreshing way.<\/p>\n

The Value of Staying Focused on the Big\u00a0Picture<\/h2>\n

Don\u2019t be discouraged if you feel like the people on your team aren\u2019t as excited about the work as you are. It\u2019s normal for you to care the most\u200a\u2014\u200athat\u2019s one of the things that makes you the founder. It is your responsibility to keep team members bought in.<\/p>\n

If they care about what they\u2019re doing, they\u2019ll work harder and take more initiative. The more they understand the overarching goals and mission, the more creative and forward thinking their ideas may be.<\/p>\n

What\u2019s more, work will be much more enjoyable for you when you\u2019re surrounded by folks who are inspired and believe in what you\u2019re doing.<\/p>\n

The reality is, the more cohesive your team is, the more successful you will be. Nothing can tie you and the people you work with together better than a common belief and goal. You and your team can inspire each other and push one another to be better. And you can lead them there.<\/p>\n

Here are five ways you can start to evangelize your business:<\/p>\n

1. Have a consistent presence<\/h3>\n

Whenever and wherever you can, remind people why what you are doing matters. It\u2019s important to have a presence around the people you work with. Not only will you better understand how other people are feeling and thinking, but you will be around to refocus everyone as needed.<\/p>\n

The failure of a short-term goal or project can be really discouraging after committing a lot of time towards it. Reminding everyone what your larger goals are and why you\u2019re doing what you are can have a lasting effect. Inspire and re-inspire the people around you in order to keep your team excited and optimistic.<\/p>\n

2. Loop people\u00a0in<\/h3>\n

Keeping your employees looped into how your goals are going is invaluable. Whether it be through weekly email updates or roundtable meetings, keep people updated on how things are going. Not only will it give your team more information to work with, but it will contribute to the unity and cohesiveness of the team.<\/p>\n

Instituting a time for feedback, questions and concerns\u200a\u2014\u200asuch as hosting office hours\u200a\u2014\u200agives people space to share ideas and ask questions, both vital for maximizing creativity and ingenuity. The more a part of something people feel, the more committed they will be to it.<\/p>\n

3. Be transparent<\/h3>\n

A contentious and possibly controversial idea to bring together your mission and the people around you, is to be transparent with your finances. Consider sharing some of your financials with the team.<\/p>\n

Your economic success is one of many benchmarks you use to measure your growth. There\u2019s no use in hiding financial failings or fluctuations from the only people that have the ability to improve things.<\/p>\n

Clueing people into how you are doing gives them a better sense of how their work is being received. The more transparent you can be, the more accountable you can hold your team.<\/p>\n

4. Share\u00a0ideas<\/h3>\n

Whether it be weekly brainstorm sessions or refusing to leave a room until someone thinks of something new, make time for your team to collaborate! The best ideas tend to be those that are reached after working together.<\/p>\n

Your team is made up of different people with varying strengths and perspectives. Bouncing thoughts off of each other is the best way to not only keep people excited and connected, but to generate the strongest collaboration. Encouraging your team to check in with each other and ask questions outside of structured time is invaluable as well.<\/p>\n

5. Make the\u00a0time<\/h3>\n

While transparency, collaboration and unity are nice to talk about, you need to be intentional if you hope to actually affect your work. You will always be busy but consider the impact that energizing your team can have, particularly when it comes to collaboration and ingenuity.<\/p>\n

Prioritize these other strategies as you would any other aspect of your job and carve out the time to check in and communicate with your team\u200a\u2014\u200ait could make all the difference.<\/p>\n

Conclusion: It\u2019s about the\u00a0culture<\/h2>\n

Refocusing and uniting the people you work with is integral in moving towards your goals. When it comes to collaboration and cohesiveness, the best thing you can do for you and your team is establish a culture of open communication in the office.<\/p>\n

You may find that as soon as you consistently start updating people on, for example, numbers, they will begin to come to you with updates and new ideas.<\/p>\n

Don\u2019t forget why you are working to build a successful company. Stay focused and remind yourself why you started this work in the first place\u200a\u2014\u200athen, do your best to spread that energy around your office. The best way to lead people is to bring them together and the best work comes from bringing people together.<\/p>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<\/article>\n

Thanks for reading! Do you want to create thought leadership articles like the one above? If you struggle to translate your ideas into content that will help build credibility and influence others, sign up to get John\u2019s latest online course \u201c<\/em><\/strong>Writing From Your Voice<\/em><\/strong><\/a>\u201d here.<\/em><\/strong><\/p>","protected":false},"excerpt":{"rendered":"

A growth mindset is surely the best perspective to have when founding a company. Consistently working towards being more productive, profitable, and efficient should definitely serve you in the long run. But when you\u2019re bogged down with an endless list of to-dos and focused on short-term goals, the most important thing isn\u2019t your latest sales […]<\/p>\n","protected":false},"author":1,"featured_media":14463,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[684],"tags":[1441,1442,894,469,1443],"class_list":["post-14459","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entrepreneurs","tag-business-goals","tag-business-mission","tag-entrepreneur-tips","tag-goals","tag-re-evangelize"],"yoast_head":"\nWhy You Should Always Re-Evangelize Your Team About Your Goals and Mission - John Boitnott<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/johnboitnott.substack.com\/p\/why-you-should-always-re-evangelize\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why You Should Always Re-Evangelize Your Team About Your Goals and Mission - John Boitnott\" \/>\n<meta property=\"og:description\" content=\"A growth mindset is surely the best perspective to have when founding a company. 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