{"id":12243,"date":"2021-11-04T09:45:24","date_gmt":"2021-11-04T09:45:24","guid":{"rendered":"https:\/\/jboitnott.com\/?p=12243"},"modified":"2021-11-04T16:58:25","modified_gmt":"2021-11-04T16:58:25","slug":"best-places-to-do-your-online-advertising-through","status":"publish","type":"post","link":"https:\/\/jboitnott.com\/zh\/best-places-to-do-your-online-advertising-through\/","title":{"rendered":"Best Places to Do Your Online Advertising"},"content":{"rendered":"

Getting your company online can be quite a challenge. Unfortunately, the struggle doesn\u2019t stop there. Once you\u2019re online, you need to let potential customers know you\u2019re there. You can best achieve this through online advertising, but if you\u2019re still new to the online business world, then you might not know which websites are worth pursuing. That\u2019s why we\u2019ve taken the time to let you in on the best places you should do your online advertising through.<\/p>\n

Online Advertising Options<\/h2>\n

Google Search Ads<\/h3>\n

If you want to reach as many people as possible, the one-stop shop for that will be Google Ads. With Google being the number one search platform on the internet, you could potentially reach any demographic you want\u2014as long as you buy ads for the proper keywords. Also, their ads work on a pay-per-click model, so Google won\u2019t charge you unless your ads are actually working.<\/p>\n

The massive downside, though, is due to its expansive reach, this avenue is quite competitive. This is especially true if you\u2019re in an overpopulated industry. However, finding a distinct set of keywords can help you stand out in the crowd.<\/p>\n

Facebook Ads<\/h3>\n

Now we\u2019re moving from the largest search platform to the largest social media site. Say what you will about Facebook, but a large chunk of the world\u2019s population still uses it regularly. You can utilize it to target specific demographics as well. However, what really makes Facebook stand out compared to Google is the fact that it heavily uses images and video to grab people\u2019s attention.<\/p>\n

LinkedIn Ads<\/h3>\n

Facebook isn\u2019t the only social media worth pursuing, though. If your clientele primarily consists of business professionals or other companies, you might want to try out LinkedIn. On top of making advertisement posts show up in people\u2019s news feeds, you can also send sponsored messages directly to their inboxes.<\/p>\n

YouTube Ads<\/h3>\n

On the other side of things, YouTube is a great place to advertise if you want to target children and other younger generations. Collectively, viewers watch about a billion hours of YouTube videos every single day, and most videos have an ad or two.<\/p>\n

What better way to get eyes looking at your product or service than by advertising here? Sure, users can skip most ads after five seconds, but that\u2019s a lot of time to grab someone\u2019s attention and get them to stay.<\/p>\n

Amazon eCommerce Platform<\/h3>\n

Finally, for our last suggestion on the best places you should do your online advertising through, we have Amazon. If you are selling any products through this platform, you really should utilize their ads. Amazon uses machine learning to find the most relevant consumers for your business.<\/p>\n

Of course, some people aren\u2019t a fan of Amazon\u2019s ad services because their personal ads don\u2019t always show up when they should. Fortunately, there\u2019s always a reasonable explanation for that happening<\/a>, and you can fix any of them that show up and cause you issues.<\/p>\n

Photo by\u00a0Monstera<\/a>\u00a0from\u00a0Pexels.<\/a> Thanks!<\/strong><\/em><\/p>\n

Thanks for reading! Do you want to create thought leadership articles like the one above? If you struggle to translate your ideas into content that will help build credibility and influence others, sign up to get John’s latest online course \u201cWriting From Your Voice<\/a>\u201d here.<\/em><\/strong><\/p>","protected":false},"excerpt":{"rendered":"

Getting your company online can be quite a challenge. Unfortunately, the struggle doesn\u2019t stop there. Once you\u2019re online, you need to let potential customers know you\u2019re there. You can best achieve this through online advertising, but if you\u2019re still new to the online business world, then you might not know which websites are worth pursuing. […]<\/p>\n","protected":false},"author":10,"featured_media":12280,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[106,291,258],"tags":[107,217,708],"class_list":["post-12243","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-business","category-marketing","tag-advertising","tag-business","tag-digital-marketing"],"yoast_head":"\nBest Places You Should Do Your Online Advertising Through<\/title>\n<meta name=\"description\" content=\"If you'd like to try online advertising but don\u2019t know where to start, then this article will help you find locations that will work well.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jboitnott.com\/zh\/best-places-to-do-your-online-advertising-through\/\" \/>\n<meta property=\"og:locale\" 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