{"id":12058,"date":"2021-09-02T18:45:50","date_gmt":"2021-09-02T18:45:50","guid":{"rendered":"https:\/\/jboitnott.com\/?p=12058"},"modified":"2021-09-07T14:46:27","modified_gmt":"2021-09-07T14:46:27","slug":"10-expert-tips-to-improve-your-blog-writing","status":"publish","type":"post","link":"https:\/\/jboitnott.com\/zh\/10-expert-tips-to-improve-your-blog-writing\/","title":{"rendered":"10 Expert Tips to Improve Your Blog\u00a0Writing"},"content":{"rendered":"<p class=\"graf graf--p\"><a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/www.clearvoice.com\/blog\/write-more-engaging-content\/\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/www.clearvoice.com\/blog\/write-more-engaging-content\/\">Writing for a blog<\/a> isn\u2019t the same as other types of writing. It\u2019s not even the same as writing static copy for a website or email marketing sequence or posts for a social media audience.<\/p>\n<p class=\"graf graf--p\">Whether you\u2019re writing for your first blog or are an experienced blogger, you also need to focus on the quality and style of your blog writing. Good blog posts should be persuasive, well-written, properly formatted, and adequately sourced. A great blog post is also compelling and highly engaging.<\/p>\n<p class=\"graf graf--p\">If you\u2019re planning to launch a new blog or you\u2019d just like to improve your writing skills, start with these ten writing tips and tactics. They\u2019ll help you create tighter, more engaging, and persuasive blog posts.<\/p>\n<h2 class=\"graf graf--h3\">1: Know what kind of post you\u2019re\u00a0writing.<\/h2>\n<p class=\"graf graf--p\">While styles vary from blog to blog, most blog content can be divided into the following general blog post types:<\/p>\n<ul class=\"postList\">\n<li class=\"graf graf--li\">Thought leadership showcases strong opinion and well-crafted supporting arguments.<\/li>\n<li class=\"graf graf--li\">News and current events posts keep readers informed on timely developments and breaking news in a specific niche or field.<\/li>\n<li class=\"graf graf--li\">How-to guides and tutorials set out a step-by-step guide to accomplish a certain goal or task.<\/li>\n<li class=\"graf graf--li\">Listicles and rankings posts present multiple informational points in a streamlined list format.<\/li>\n<li class=\"graf graf--li\">Case studies are narratives that set out a client\u2019s problem, what you or your company did to solve it, and the results they enjoyed.<\/li>\n<\/ul>\n<p class=\"graf graf--p\">Use these categories to provide a template for your blog post and target your writing accordingly. For example, you\u2019ll want to be more eloquent in thought leadership but more succinct in a list post.<\/p>\n<h2 class=\"graf graf--h3\">2: Pay attention to\u00a0grammar.<\/h2>\n<p class=\"graf graf--p\">Occasional mild errors, such as misspelled words or misplaced punctuation marks, probably won\u2019t have a significant impact on your audience or prospects. However, some grammatical errors, such as heavy <a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/www.clearvoice.com\/blog\/when-active-voice-crushes-passive-voice-in-marketing\/\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/www.clearvoice.com\/blog\/when-active-voice-crushes-passive-voice-in-marketing\/\">use of passive voice<\/a>, can weaken an otherwise persuasive argument and put the brakes on your conversion rates. Others, like failing to <a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/www.clearvoice.com\/blog\/swim-swam-swum-a-primer-on-verb-tenses\/\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/www.clearvoice.com\/blog\/swim-swam-swum-a-primer-on-verb-tenses\/\">follow verb tense rules<\/a>, can lead readers to conclude your blog isn\u2019t authoritative or reliable.<\/p>\n<p class=\"graf graf--p\">If grammar isn\u2019t your particular strength as a writer, bookmark and consistently use digital and print resources to help improve your writing skills.<\/p>\n<ul class=\"postList\">\n<li class=\"graf graf--li\">Websites such as <a class=\"markup--anchor markup--li-anchor\" href=\"https:\/\/www.quickanddirtytips.com\/grammar-girl\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/www.quickanddirtytips.com\/grammar-girl\">Grammar Girl<\/a> (and its <a class=\"markup--anchor markup--li-anchor\" href=\"https:\/\/podcasts.apple.com\/us\/podcast\/grammar-girl-quick-and-dirty-tips-for-better-writing\/id173429229?mt=2\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/podcasts.apple.com\/us\/podcast\/grammar-girl-quick-and-dirty-tips-for-better-writing\/id173429229?mt=2\">associated eponymous podcast<\/a>), <a class=\"markup--anchor markup--li-anchor\" href=\"http:\/\/www.dailygrammar.com\/\" target=\"_blank\" rel=\"noopener\" data-href=\"http:\/\/www.dailygrammar.com\/\">Daily Grammar<\/a>, and <a class=\"markup--anchor markup--li-anchor\" href=\"http:\/\/www.lousywriter.com\/\" target=\"_blank\" rel=\"noopener\" data-href=\"http:\/\/www.lousywriter.com\/\">Lousy Writer<\/a> offer blog posts and a wealth of static resource pages on various aspects of English grammar.<\/li>\n<li class=\"graf graf--li\">If you\u2019re writing according to a specific set of style guidelines, invest in a subscription to the digital version. The <a class=\"markup--anchor markup--li-anchor\" href=\"https:\/\/apstylebook.com\/\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/apstylebook.com\/\">AP Stylebook<\/a> and <a class=\"markup--anchor markup--li-anchor\" href=\"https:\/\/www.chicagomanualofstyle.org\/home.html\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/www.chicagomanualofstyle.org\/home.html\">Chicago Manual of Style<\/a> both offer subscriptions for users.<\/li>\n<li class=\"graf graf--li\">Another worthwhile investment for bloggers and other digital writers is Strunk and White\u2019s classic, \u2018<a class=\"markup--anchor markup--li-anchor\" href=\"https:\/\/www.amazon.com\/Elements-Style-Fourth-William-Strunk-ebook\/dp\/B07NPN5HTP\/ref=sr_1_1?dchild=1&amp;keywords=the+elements+of+style&amp;qid=1620758917&amp;sr=8-1\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/www.amazon.com\/Elements-Style-Fourth-William-Strunk-ebook\/dp\/B07NPN5HTP\/ref=sr_1_1?dchild=1&amp;keywords=the+elements+of+style&amp;qid=1620758917&amp;sr=8-1\">The Elements of Style<\/a>.\u2019<\/li>\n<li class=\"graf graf--li\">Add apps, browser extensions, and tools such as <a class=\"markup--anchor markup--li-anchor\" href=\"https:\/\/hemingwayapp.com\/\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/hemingwayapp.com\/\">the Hemingway App<\/a> or <a class=\"markup--anchor markup--li-anchor\" href=\"https:\/\/www.grammarly.com\/\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/www.grammarly.com\/\">Grammarly<\/a> to help you spot grammatical errors and typos as you work on your posts.<\/li>\n<\/ul>\n<h2 class=\"graf graf--h3\">3: Start with a strong\u00a0outline.<\/h2>\n<p class=\"graf graf--p\">Even before you start writing, take a stab at creating an outline for your post. New bloggers often find this as an unnecessary step, but more experienced bloggers actually find creating an outline helps them save time in the long run by helping them target their writing and research.<\/p>\n<p class=\"graf graf--p\">A good outline also helps you pinpoint those areas you\u2019ll need to research. After all, sometimes you don\u2019t even know what you don\u2019t know until you try to map it out. If you hit a point where you just don\u2019t know what to write, then pause at that point in the outline and list your questions. If you\u2019re not even sure what questions to ask, then simply jot down a placeholder like \u201cTKTK\u201d and keep moving forward.<\/p>\n<h2 class=\"graf graf--h3\">4: Research your\u00a0post.<\/h2>\n<p class=\"graf graf--p\">It might seem like unnecessary work to research blog posts, which often seem more informal than other types of writing. Yet research adds so much to your writing that it\u2019s almost always worth taking the time to dig a little deeper, even for blog posts on topics with which you\u2019re already familiar. It can also help your on-page SEO efforts by revealing valuable keywords to include, which helps search engines rank your content more favorably.<\/p>\n<p class=\"graf graf--p\">Research can help you improve your blog writing in a number of ways:<\/p>\n<ul class=\"postList\">\n<li class=\"graf graf--li\">Add interesting facts for <em class=\"markup--em markup--li-em\">color<\/em> and greater reader engagement<\/li>\n<li class=\"graf graf--li\">Support your arguments with authoritative studies, research, and other reliable sources<\/li>\n<li class=\"graf graf--li\">Double-check your assumptions and make sure your argument or message is resting on a solid foundation<\/li>\n<\/ul>\n<p class=\"graf graf--p\">In addition, linking out to leading blogs in your field as source material helps you build relationships with other bloggers. It\u2019s important to link to other sites when it\u2019s genuinely useful to your reader, not to you. However, linking out does present an opportunity for you to form a genuine relationship with those writers. It may also make them more likely to link back to your site.<\/p>\n<h2 class=\"graf graf--h3\">5: Write for the digital landscape.<\/h2>\n<p class=\"graf graf--p\">People read digital text differently than words in print. We tend to <a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/uxmyths.com\/post\/647473628\/myth-people-read-on-the-web\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/uxmyths.com\/post\/647473628\/myth-people-read-on-the-web\">skim and scan a webpage<\/a> instead of reading each blog post word-by-word.<\/p>\n<p class=\"graf graf--p\">The tendency to scan a blog post quickly also means <a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/www.brainfacts.org\/neuroscience-in-society\/tech-and-the-brain\/2020\/reading-on-paper-versus-screens-whats-the-difference-072820\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/www.brainfacts.org\/neuroscience-in-society\/tech-and-the-brain\/2020\/reading-on-paper-versus-screens-whats-the-difference-072820\">users may not retain information contained in digital content<\/a> as deeply or for as long as they do with printed text.<\/p>\n<p class=\"graf graf--p\">As you craft your blog posts, keep in mind these four fundamentals of digital writing:<\/p>\n<ul class=\"postList\">\n<li class=\"graf graf--li\">Cut unnecessary words. Compact writing trims out the verbal fat and will attract more focused reading.<\/li>\n<li class=\"graf graf--li\">Vary the length of sentences and paragraphs to create visual interest. Similarly sized chunks of text create visual fatigue in the reader and increase the likelihood of shallow scanning.<\/li>\n<li class=\"graf graf--li\">Use formatting strategically. Call attention to the major points with bold or italicized text. Use bullet points and numbered lists to help readers group concepts together.<\/li>\n<li class=\"graf graf--li\">Leave whitespace. A cluttered page also creates attention fatigue. Leave a whitespace buffer around your text to put the spotlight on your words.<\/li>\n<\/ul>\n<h2 class=\"graf graf--h3\">6: Don\u2019t shy away from\u00a0voice.<\/h2>\n<p class=\"graf graf--p\">The <a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/worldwidewebsize.com\/\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/worldwidewebsize.com\/\">indexed web hosts approximately 5.27 billion pages<\/a> of content, and that number is constantly increasing. In a sea of noise, it\u2019s difficult for signals to stand out\u200a\u2014\u200aeven if that signal is meaningful and truly valuable.<\/p>\n<p class=\"graf graf--p\">One method for grabbing your audience\u2019s attention is by expressing your own personality in your writing. It makes you stand out from every other blogger, which means you can build an audience organically. Don\u2019t be afraid to let your personality infuse your blog writing.<\/p>\n<h2 class=\"graf graf--h3\">7: Read your blog writing out\u00a0loud.<\/h2>\n<p class=\"graf graf--p\">Reading a draft blog post out loud can help you pinpoint some sneaky writing problems that need to be fine-tuned, such as:<\/p>\n<ul class=\"postList\">\n<li class=\"graf graf--li\">Any phrase or sentence with awkward wording<\/li>\n<li class=\"graf graf--li\">Grammatically incorrect segments, such as run-on sentences<\/li>\n<li class=\"graf graf--li\">Long sentences and paragraphs that need to be chopped up into smaller parts<\/li>\n<li class=\"graf graf--li\">Leaps in logic or other parts of your argument that need clarification for readers<\/li>\n<\/ul>\n<p class=\"graf graf--p\">Make a note of those weak spots and edit them accordingly. Sometimes, all it takes is a minor tweak. Read the passage aloud again to be sure you\u2019ve fixed the problem.<\/p>\n<h2 class=\"graf graf--h3\">8: Get an\u00a0editor.<\/h2>\n<p class=\"graf graf--p\">Any writer can become blind to their own writing. Editors bring a fresh set of trained eyes to your piece to highlight and fix grammatical, spelling, and other errors as well as help you improve your on-page SEO with keyword placement and formatting suggestions.<\/p>\n<p class=\"graf graf--p\">A good editor will also help you tighten up your prose, making it easier to read and comprehend, which means your readers will come away with a better impression of your content and the brand behind it. It\u2019s far better to learn of any flaws before you publish than to recognize them after the post is live.<\/p>\n<h2 class=\"graf graf--h3\">9: Take an online writing\u00a0course.<\/h2>\n<p class=\"graf graf--p\">Even the most successful writers periodically take a writing class or workshop. Additional training and refresher courses can help you improve your writing weaknesses and give you a fresh perspective on your process.<\/p>\n<p class=\"graf graf--p\">Many educational websites such as <a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/www.skillshare.com\/browse\/blogging\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/www.skillshare.com\/browse\/blogging\">Skillshare<\/a> and <a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/www.udemy.com\/topic\/blogging\/\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/www.udemy.com\/topic\/blogging\/\">Udemy<\/a> offer writing classes tailored to the unique needs of bloggers. You may also want to search for courses on content writing and content marketing, as both of these skills are involved in successful blog writing.<\/p>\n<h2 class=\"graf graf--h3\">10: Read other\u00a0blogs.<\/h2>\n<p class=\"graf graf--p\">If you want to improve your blog writing skills, it\u2019s essential to <a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/www.clearvoice.com\/blog\/blogs-writers-should-follow\/\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/www.clearvoice.com\/blog\/blogs-writers-should-follow\/\">read other well-written blogs<\/a>. Choose relevant blogs that help you learn more about your field, your competitors, or the digital landscape in general. You may also want to check out a writing blog or two.<\/p>\n<p class=\"graf graf--p\">Three specific guidelines can help you sort out the blog writing that will be most helpful to your own work:<\/p>\n<ol class=\"postList\">\n<li class=\"graf graf--li\">Read broadly: Choose blogs in other niches, not just your own. You\u2019d be surprised how often a seemingly unrelated topic leads to creative breakthroughs in a blog post.<\/li>\n<li class=\"graf graf--li\">Read deeply: Look for posts that go in-depth on topics related to your own so you can analyze how successful bloggers construct arguments, craft headlines, and attract traffic.<\/li>\n<li class=\"graf graf--li\">Read aspirationally: Check out award-winning blogs. Regularly absorbing the words of talented writers helps you raise your own game by showing you what\u2019s possible and giving you additional tools for your blogging toolbox.<\/li>\n<\/ol>\n<h2 class=\"graf graf--h3\">Keep working at\u00a0it.<\/h2>\n<p class=\"graf graf--p\">Meeting your blogging goals means putting out the best possible content. When you\u2019ve crafted that perfect blog post, don\u2019t forget to promote your work on social media, to your email list, and elsewhere.<\/p>\n<p class=\"graf graf--p\">And keep working at improving your work. Great blog writing is a skill that improves with attention, practice and feedback.<\/p>\n<p><em><strong>Thanks for reading! Do you want to create thought leadership articles like the one above? If you struggle to translate your ideas into content that will help build credibility and influence others, sign up to get John\u2019s latest online course \u201c<a href=\"https:\/\/jboitnott.com\/zh\/writing-from-your-voice-course\/\">Writing From Your Voice<\/a>\u201d here.<\/strong><\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Writing for a blog isn\u2019t the same as other types of writing. It\u2019s not even the same as writing static copy for a website or email marketing sequence or posts for a social media audience. Whether you\u2019re writing for your first blog or are an experienced blogger, you also need to focus on the quality [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":12063,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[857,947],"tags":[950,948,949,171],"class_list":["post-12058","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-creating","tag-blogging","tag-blogging-tips","tag-creating-content","tag-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>10 Expert Tips to Improve Your Blog\u00a0Writing - John Boitnott<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.clearvoice.com\/blog\/10-expert-tips-to-improve-your-blog-writing\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 Expert Tips to Improve Your Blog\u00a0Writing - John Boitnott\" \/>\n<meta property=\"og:description\" content=\"Writing for a blog isn\u2019t the same as other types of writing. 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