{"id":11717,"date":"2021-05-27T18:59:10","date_gmt":"2021-05-27T18:59:10","guid":{"rendered":"https:\/\/jboitnott.com\/?p=11717"},"modified":"2021-06-02T15:01:18","modified_gmt":"2021-06-02T15:01:18","slug":"how-to-become-an-entrepreneur-steps-tips-and-where-to-start","status":"publish","type":"post","link":"https:\/\/jboitnott.com\/zh\/how-to-become-an-entrepreneur-steps-tips-and-where-to-start\/","title":{"rendered":"How to Become an Entrepreneur: Steps, Tips, and Where to\u00a0Start"},"content":{"rendered":"<p class=\"graf graf--p\">Freelancers, gig workers, franchise owners, or small business owners\u200a\u2014\u200ano matter what they call themselves, these individuals are entrepreneurs. From <a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/www.fool.com\/the-blueprint\/freelancer-tips-during-covid-19\/\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/www.fool.com\/the-blueprint\/freelancer-tips-during-covid-19\/\">freelance<\/a> writing services and Airbnb hosts to small grocery stores and tech startups, entrepreneurs power much of the U.S. economy and have done so for decades.<\/p>\n<p class=\"graf graf--p\">Even that lemonade stand on the corner of your block is run by an ambitious entrepreneur who is only ten years old. Some of today\u2019s most successful businesses, such as McDonald\u2019s, Starbucks, Amazon, and Facebook, were started by entrepreneurs.<\/p>\n<p class=\"graf graf--p\">Although there are many entrepreneurial success stories, many business ideas also fail. Any entrepreneur runs the risk of financial struggle, but there are things you can do to reduce that risk while pursuing entrepreneurship.<\/p>\n<p class=\"graf graf--p\">There is no reason your age, gender, or background should stop you from achieving your dream of being your own boss. Passion, an innovative idea, hard work, and resilience can all power a future successful business. However, there are also many other steps <a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/www.fool.com\/the-blueprint\/6-steps-to-take-to-go-from-employee-to-entrepreneur\/\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/www.fool.com\/the-blueprint\/6-steps-to-take-to-go-from-employee-to-entrepreneur\/\">aspiring entrepreneurs<\/a> need to take in order to become a <a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/www.fool.com\/the-blueprint\/successful-entrepreneurs\/\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/www.fool.com\/the-blueprint\/successful-entrepreneurs\/\">successful business owner<\/a>.<\/p>\n<h3 class=\"graf graf--h3\">Defining an entrepreneur<\/h3>\n<p class=\"graf graf--p\">What these people share in common is a desire to create a career on their own terms. They\u2019re willing to take on the risk of earning money the hard way, instead of opting for the more traditional route of a guaranteed paycheck by working for others.<\/p>\n<p class=\"graf graf--p\"><a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/www.fool.com\/the-blueprint\/becoming-an-entrepreneur\/\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/www.fool.com\/the-blueprint\/becoming-an-entrepreneur\/\">Becoming an entrepreneur<\/a> is also about creating a legacy by building something that can sustain the entrepreneur now and in the future. Truly <a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/www.fool.com\/the-blueprint\/how-to-define-success-as-an-entrepreneur\/\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/www.fool.com\/the-blueprint\/how-to-define-success-as-an-entrepreneur\/\">successful entrepreneurs<\/a> may even help sustain their descendants.<\/p>\n<p class=\"graf graf--p\">Many outdated definitions of the <a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/www.fool.com\/the-blueprint\/types-of-entrepreneurship\/\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/www.fool.com\/the-blueprint\/types-of-entrepreneurship\/\">types of entrepreneurship<\/a> omit freelancers and gig workers. However, these business owners share many of the same characteristics of those traditional entrepreneurs who run a startup or a small business. In today\u2019s work environment, freelancers generate income by being their own bosses and should be considered entrepreneurs in their own right.<\/p>\n<h3 class=\"graf graf--h3\">Determining if entrepreneurship is for\u00a0you<\/h3>\n<p class=\"graf graf--p\">Before diving into starting a new business, make sure that being your own boss is a good fit. If you feel confident and disciplined enough to work for yourself and put in the necessary work and time, then entrepreneurship may be for you.<\/p>\n<p class=\"graf graf--p\">The <a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/www.fool.com\/the-blueprint\/entrepreneurial-mindset\/\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/www.fool.com\/the-blueprint\/entrepreneurial-mindset\/\">entrepreneurial mindset<\/a> approaches risk with confidence. It includes accepting the idea that you may not get a paycheck for a while and that it may take time to convince others to buy your product or service. As 2020 illustrated, staring down risk means being able to handle the unexpected while staying flexible enough to pivot.<\/p>\n<p class=\"graf graf--p\">In my case, I hired an expensive coach some years back to help me plan out and execute my freelance business. The price tag scared me, but I felt confident enough that, with the help of the coach, I could attract enough new clients to pay her fees and more. I took the risk and ended up thriving. If you think you can overcome the fear of failure like that, then read on to learn more about starting your entrepreneurial journey.<\/p>\n<h3 class=\"graf graf--h3\">The road to entrepreneurship: Step-by-step<\/h3>\n<h3 class=\"graf graf--h3\">1. Research<\/h3>\n<p class=\"graf graf--p\">You should always begin by thoroughly researching your online business or storefront business idea. Otherwise, how do you know if it has the necessary ingredients to achieve success? Primarily, you want to make sure there is a sufficiently sized target market with a key problem or pain point that you can solve with your product or service.<\/p>\n<p class=\"graf graf--p\">Without that sustainable audience in need of your help, no amount of passion will lead to a profit. If you\u2019re pursuing a <a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/www.fool.com\/the-blueprint\/social-entrepreneurship\/\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/www.fool.com\/the-blueprint\/social-entrepreneurship\/\">social entrepreneurship<\/a> pathway, you will want to research whether your idea will make a difference in solving the targeted social challenge.<\/p>\n<p class=\"graf graf--p\">In your market research, consider other factors that could impact cash flow and profitability, including legal and regulatory issues, environmental impact, competitive pressure, and long-term viability. If these factors support your business idea, it\u2019s time to move on to the next step.<\/p>\n<h3 class=\"graf graf--h3\">2. Plan<\/h3>\n<p class=\"graf graf--p\">As this is your first business, you should create a formal plan for every decision and action that you will need to take, both now and in the foreseeable future. The business plan becomes your working road map for what you need to do to grow and manage your business.<\/p>\n<p class=\"graf graf--p\">As a secondary benefit, you can also present this document to potential investors, such as venture capitalists, should you need to raise money to get your business off the ground.<\/p>\n<p class=\"graf graf--p\">If you don\u2019t know how to create a business plan, you\u2019ll find numerous online resources and books with templates and samples. Or, work with a coach or mentor, as I did. The examples you find will show you exactly how to develop a detailed guide for the tactics and financial forecasts that will help you launch and grow your business.<\/p>\n<p class=\"graf graf--p\">You should also consider how to protect your intellectual property, especially if you\u2019ll be sharing proprietary information with others.<\/p>\n<h3 class=\"graf graf--h3\">3. Structure<\/h3>\n<p class=\"graf graf--p\">Although you may know the type of business you want to start, you now need to consider what legal structure to use. If you are a freelancer, you may elect a sole proprietor or <a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/www.fool.com\/the-blueprint\/llc-tax-classification\/\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/www.fool.com\/the-blueprint\/llc-tax-classification\/\">LLC<\/a> structure, whereas a startup should consider using a corporate structure.<\/p>\n<p class=\"graf graf--p\">The Small Business Administration offers a good summary of each framework, including both the strengths and risks of each. You\u2019ll also find instructions on how to adopt a particular business structure.<\/p>\n<h3 class=\"graf graf--h3\">4. Organize<\/h3>\n<p class=\"graf graf--p\">Your structure will help you decide how to organize your company. You\u2019ll probably be wearing many hats initially and won\u2019t need to develop departments\u200a\u2014\u200ayet. Still, it\u2019s important to understand the eventual need for marketing, sales, IT, finance and accounting, and HR departments.<\/p>\n<p class=\"graf graf--p\">Taking the time to understand these functions now helps you create effective processes and efficient workflow from the start.<\/p>\n<h3 class=\"graf graf--h3\">5. Hire<\/h3>\n<p class=\"graf graf--p\">At some point, you\u2019ll probably consider hiring additional help. But it\u2019s never too early to establish best practices for <a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/www.fool.com\/the-blueprint\/contract-employee\/\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/www.fool.com\/the-blueprint\/contract-employee\/\">hiring<\/a> and onboarding. That means creating formal job descriptions, adhering to legal requirements for hiring and paying employees, and beginning to develop a work environment and culture that reflects key values.<\/p>\n<p class=\"graf graf--p\">Putting that framework in place early on helps you attract and retain talent as your business grows.<\/p>\n<h3 class=\"graf graf--h3\">6. Test<\/h3>\n<p class=\"graf graf--p\">You\u2019ll need to then do some testing and experimentation to see how your target market reacts to your product or service offering.<\/p>\n<p class=\"graf graf--p\">Testing early and often helps minimize problems that could slow cash flow. The right testing early on can ensure good reception upon launch, instead of revenue struggles. There are many ways to test various aspects of your new business, including surveys, focus groups, and split, or A\/B, testing.<\/p>\n<h3 class=\"graf graf--h3\">7. Market<\/h3>\n<p class=\"graf graf--p\">One of the most critical ways to promote business success is to persuade your target market that they want what you offer. Marketing is an integral step both before you launch and after you establish your new business. As part of your business planning process, develop a marketing strategy that details the messaging and tactics appropriate for your target demographic.<\/p>\n<p class=\"graf graf--p\">While social media and blogging will reach some potential customers, you\u2019ll likely need to add offline tactics like direct mail, product demos, and pop-up events as well. Use the research collected in your planning process to shape your marketing strategy.<\/p>\n<h3 class=\"graf graf--h3\">8. Learn<\/h3>\n<p class=\"graf graf--p\">Although many entrepreneurs have been successful without making a pit stop at a college or university to pick up a degree, today\u2019s institutions of higher learning now offer entrepreneurial degrees as well as startup accelerator programs that help fund and build new businesses. It is worth considering adding this level of education to your entrepreneurial journey.<\/p>\n<p class=\"graf graf--p\">As you go, you may also want to keep learning by adding online courses and certifications that expand your <a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/www.fool.com\/the-blueprint\/entrepreneurial-skills\/\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/www.fool.com\/the-blueprint\/entrepreneurial-skills\/\">entrepreneurial skills<\/a>. These learning mechanisms could be industry-specific or they may involve broader business and technology subject matter.<\/p>\n<h3 class=\"graf graf--h3\">9. Network<\/h3>\n<p class=\"graf graf--p\">A good way to hustle to find customers, talent, investors, and revenue opportunities is to build your professional network. Both online and offline networking events can help you add people to your network. Join professional networking sites like <a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/www.fool.com\/the-blueprint\/how-to-use-linkedin\/\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/www.fool.com\/the-blueprint\/how-to-use-linkedin\/\">LinkedIn<\/a> to connect with others while also building your own credibility through thought leadership content that you share on your profile.<\/p>\n<p class=\"graf graf--p\">I always approach networking with the intent to be a connector. I don\u2019t recommend going to events with the sole intent of pitching people or selling them on your product.<\/p>\n<p class=\"graf graf--p\">Be <a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/www.fool.com\/the-blueprint\/how-to-know-if-youre-ready-for-entrepreneurship\/\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/www.fool.com\/the-blueprint\/how-to-know-if-youre-ready-for-entrepreneurship\/\">ready<\/a> to listen, provide feedback to what others say, or introduce any contacts you know who might be helpful to people you meet. Look for those who would do the same for you. Great entrepreneurs help others achieve their business goals, creating mutual success.<\/p>\n<h3 class=\"graf graf--h3\">10. Grow<\/h3>\n<p class=\"graf graf--p\">Keep a constant focus on how to take your new business to that next level of growth. That involves going back to the first step on this list and working through the steps again as you explore growth opportunities, whether that\u2019s an additional product line or new geographic locations.<\/p>\n<h3 class=\"graf graf--h3\">Ready to get\u00a0started?<\/h3>\n<p class=\"graf graf--p\">This recipe for becoming an entrepreneur can be applied to your new business, perhaps with a few adjustments along the way. It\u2019s a road map of your personal entrepreneurial journey and will help you transform your business idea into a sustainable way to make money and create your legacy.<\/p>\n<p>&nbsp;<\/p>\n<p><em><strong class=\"markup--strong markup--p-strong\">Thanks for reading! Do you want to create thought leadership articles like the one above? If you struggle to translate your ideas into content that will help build credibility and influence others, sign up to get my latest online course \u201c<\/strong><a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/jboitnott.com\/zh\/writing-from-your-voice-course\/\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/jboitnott.com\/writing-from-your-voice-course\/\"><strong class=\"markup--strong markup--p-strong\">Writing From Your Voice\u201d here<\/strong><\/a><strong class=\"markup--strong markup--p-strong\">.<\/strong><\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Freelancers, gig workers, franchise owners, or small business owners\u200a\u2014\u200ano matter what they call themselves, these individuals are entrepreneurs. From freelance writing services and Airbnb hosts to small grocery stores and tech startups, entrepreneurs power much of the U.S. economy and have done so for decades. Even that lemonade stand on the corner of your block [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11725,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[684,893],"tags":[397,894,777,820],"class_list":["post-11717","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entrepreneurs","category-tips-to-entrepreneurship","tag-entrepreneur","tag-entrepreneur-tips","tag-entrepreneurial-mindset","tag-future-of-entrepreneurship"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Become an Entrepreneur: Steps, Tips, and Where to\u00a0Start - John Boitnott<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fool.com\/the-blueprint\/how-to-become-an-entrepreneur\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Become an Entrepreneur: Steps, Tips, and Where to\u00a0Start - John Boitnott\" \/>\n<meta property=\"og:description\" content=\"Freelancers, gig workers, franchise owners, or small business owners\u200a\u2014\u200ano matter what they call themselves, these individuals are entrepreneurs. 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